An SEO audit is a health check of your website.
Much like how a car's performance relies heavily on the engine, a website's performance relies heavily on its SEO. By conducting an SEO audit, you are doing a valuable and important health check of your website.
The audit identifies technical errors with your website that can be hindering your performance and visibility, as well as illuminating areas or opportunities for revenue growth. An SEO audit should be the first step you take when engaging SEO services.
Our SEO experts will audit your current activities against the best SEO practices and provide you with actionable recommendations to bridge any gaps.
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All websites can benefit from an SEO audit.
Whether your website has been around for a while or is brand new, there will always be improvements that can be made to help improve your organic performance.
A business may need an SEO analysis of their website for various different reasons. You might not be ranking high enough in Google or Bing which can mean you are almost invisible on the web. You might be losing rankings suddenly and not know why it’s happening. Or you might not be seeing the growth you want in visitor traffic to your website and want to gain traction to get ahead of your competitors.
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Our pricing is simple and transparent. Our hourly rate is $120/hr + GST. This rate is reduced to $110/hr if you can set up payment by direct debit.
Typically a comprehensive SEO Audit takes between 6 – 8 hours for smaller sites and 8 – 12 for larger websites and sophisticated ecommerce websites. This estimate includes the time to conduct the audit, prepare our report, send it to you and then discuss our findings with you.
After the audit is complete, there is no obligation for you to do anything further, and you don’t need to get us to implement any of the recommendations. The SEO audit report is your document to keep and you can take it anywhere you like. You can DIY or get a competent friend or staff member to help you make the fixes yourself.
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Our SEO audits are completed by our in-house SEO team. We take a systematic approach to ensure we are covering all the factors that influence search rankings.
We use a range of tools, checklists and software to help us identify everything that could be holding your website back from enhanced organic performance. We also include competitor benchmarks in particular areas such as speed performance and backlink profiles, so you can see why your competitors are potentially outranking you.
We use the best SEO analysis tools to identify issues and discover useful data, while converting these findings into a comprehensive and prioritised action plan that we discuss with you.
These reports are manually done, not automated. You get our carefully considered expert recommendations, and not some automated dump from SEO software that tells you nothing about what to do next.
In our SEO audit service, we cover a range of areas. You can explore what makes up these sections below.
Tracking 
Delivery 
Infrastructure 
Internal Architecture 
On-page SEO 
Off-page/Backlinks 
Local SEO 
User Experience 
Tracking Focusing on improving your organic performance is great, but you need to be able to tell if what you are doing is working. To gather this data, you need to have tracking set up on your website. We do the following:
Delivery We analyse the speed, security and mobile responsiveness of your website. Here we typically assess technical elements such as:
Infrastructure Infrastructure includes factors such as the crawlability of your website and the structured markup. Some of the typical elements covered in this area of the report include:
Internal Architecture This section deep-dives into the way your website is structured and categorised. This includes looking at elements such as:
On-page SEO On-page SEO explores key factors that influence your search placement. This section analyses your webpages to assess if they are optimised properly.
Off-page/Backlinks Off-page SEO looks at your backlink profile. Backlinks are links from other websites to your website. These backlinks point to your domain and help build your authority in Google’s eyes. We look at the quantity and quality of your backlinks and how your business stacks up against your main competitors.
Local SEO The local SEO section of our report investigates your performance in local search results. We look at what you are currently doing and what you aren’t doing, but should be. Some of the areas we look at are:
User Experience Ranking well for your target keywords is one thing, but without good user experience, your website isn’t likely to convert visitors into customers.
SEO can get people onto your website, but it’s the experience they have on your website that will keep them there, and make them want to return to your site in future. User experience metrics are increasingly important as ranking factors, so it’s important to make this a focus.
In this section, we look at the friction points and roadblocks your customers face on your site, and what additional functionality you could include to help most visitors convert to become customers.
The SEO audit includes a quick review of user experience. If you prefer, we can conduct a very detailed user experience review as an optional extra. This can be very valuable, especially for larger ecommerce sites.
The first step is to have a consultation with us. This can be done over the phone or on a video call.
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We will have an initial look at your website to get an idea of its size and complexity as well as your unique requirements.
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To ensure we get things right the first time and use our time efficiently, we ask that you fill in our SEO brief.
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One of our SEO superstars will manually carry out your audit. Then we will run through the results with you when the audit is complete.
If you would like Concise to implement some or all of the recommendations outlined in the SEO audit report, we will give you a breakdown of the time required to complete each task.
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We’ve had experience auditing a variety of platforms including Shopify, PrestaShop, WordPress and more. Each platform comes with its unique SEO constraints and setups and ways to deal with them. We understand these differences and will highlight these in your audit report.
Since we are a full-service digital marketing agency this means we can implement all the recommendations outlined in your SEO audit report. Whether that be SEO copywriting or web development fixes, we can offer it all in one place.
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Yes, a technical SEO analysis can be complicated but we always explain things in layman’s terms and will use as many analogies as we possibly can to ensure you understand what is being done and why. We keep it simple and avoid confusing you further with unnecessary technical lingo.
If you are thinking about engaging our SEO services, hiring us to complete an SEO audit is a great trial run with working with us. After the audit stage, you can assess our quality of work and service, and then decide if you want to engage in other work including any ongoing SEO services.
You may choose to get an audit from a couple of different technical SEO agencies, and then compare what each one found. It’s not a bad idea to get a second opinion.
Either way, we want you to feel confident in choosing us. With our SEO audit, you still walk away with a detailed action plan that can help you improve your search performance.
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What Access Is Required to Carry Out an SEO Audit Service?
To provide a comprehensive and insightful SEO report will need access to your Google Analytics, Google Search Console and Google Tag Manager.
If these are not set up, we will recommend having these created in your audit.
What Happens After I Get My Audit?
If you would like us to implement the changes for you, we can. This can be a part of an ongoing monthly SEO plan, or we can do certain tasks from the audit ad hoc. Some of our recommendations will be once-off tasks while others may require ongoing work.
For example, creating high quality content for your website is an ongoing task that is usually important for good SEO. Search engines prioritise websites that add fresh high quality content regularly. You can create good content or you can get help to do it. We have a whole team of specialist writers dedicated to creating good content for our clients.
Who Implements the Recommendations Set Out in the Audit?
You can get whoever you want to implement the recommendations. There is no obligation to use us to do any of the work we identify and recommend to do.
It will depend on the unique recommendations in your audit, but generally SEO-related tasks will be carried out by SEO specialists, web developers and content writers.
If you can do any, some or most of the tasks we identify, then that is great. You just need to have the time, knowledge and skills to do the work properly. (We can even help train you or your team.)
How Long After Implementing the Recommendations Would I See Results?
This will depend on how many recommendations you decide to implement. Normally our priority actions will give you some quick wins, while other recommendations may be more of a longer term game.
What if I Don’t Want a Comprehensive Audit but Would Like Specific Areas Looked At?
We are happy to customise our SEO audit service to fit your requests. You may have a specific problem you want to be investigated. Or you may already be aware of the errors on your site and simply want advice on how to fix them.
Why Should I Use an SEO Agency to Complete My Audit and Not Just Use SEO Analysis Tools Online?
Without an understanding of technical SEO, understanding errors that appear and what it takes to implement them can be stressful.
Imagine if you were unwell and decided to look up your symptoms online… Different sites will tell you different things which can get confusing, worrying and even overwhelming. Going to a doctor you trust can quickly pinpoint the right course of action for you. While we are not doctors, we certainly know how to accurately diagnose SEO issues and advise you on the most appropriate priorities for action.
Remember web developers are not necessarily SEO gurus. Many technical SEO issues with websites require a developer to fix them, but sometimes the issues have actually been caused by the developer. You need to work with an SEO specialist who can identify and understand the issue, and then clearly and accurately communicate this to a developer. Our Technical SEO experts understand SEO issues and know how to make sure that problems are fixed properly.
Another limitation of automated SEO audit tools is that they don’t prioritise the issues. It is usually not practical to fix everything at once, and even if possible, the cost could be very expensive. We try to prioritise the most important issues to get fixed and recommend the most cost-effective solutions to do this work.
It’s also important to note that we cross-check a range of tools to ensure accuracy before adding any issues to the results of your audit.
I Am on a Limited Budget, Can I Still Get an SEO Audit?
The short answer is Yes. A proper SEO audit is one of the key step in improving your website’s return on investment.
Experience shows us that our comprehensive SEO Audits with prioritised recommendations for action are the cornerstone for success in Google and a fundamental part of good digital marketing strategies for our clients.
Even if you have a limited budget available, this comprehensive approach to improve your SEO is the best approach for you. We can do the SEO Audit and you can pay for it on with a payment plan that suits your cash flow needs.
As an alternative, it is possible for us to do a short initial Audit with a ‘fast-track’ approach. We check your website for the SEO fundamentals and identify any urgent fixes or likely quick wins. This is a very good start and you can build on it after that.
Is an SEO Audit a Once-off Task, or Do You Need to Do Technical SEO Checks Again?
The initial SEO Audit is once-off task, but given how Search engines (eg Google) changes its algorithm on an ongoing basis, it is good to do what we call a ‘mini audit’ every 6 months or so.
These can be included as part of your SEO strategy if you choose to continue with our SEO services. These mini audits are good to check to make sure your website is up to date with any new changes to how Google compiles its index and ranking results.
Please contact us any time for help with your website, online store or digital marketing solutions. With 50+ team members across 6 time zones, we can usually respond quickly.
If you are a client of Concise and have any hosting issues, our in-house technical infrastructure support team is available for clients 24/7.
