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The Most Important Technical SEO Terms to Know & Understand

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What is an SEO Audit?

An SEO audit is a health check of your website.

Much like how a car's performance relies heavily on the engine, a website's performance relies heavily on its SEO. By conducting an SEO audit, you are doing a valuable and important health check of your website.

The audit identifies technical errors with your website that can be hindering your performance and visibility, as well as illuminating areas or opportunities for revenue growth. An SEO audit should be the first step you take when engaging SEO services.

Our SEO experts will audit your current activities against the best SEO practices and provide you with actionable recommendations to bridge any gaps.

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The Most Important Technical SEO Terms to Know & Understand

Head to Our Glossary

Who Needs An SEO Audit?

All websites can benefit from an SEO audit.

Whether your website has been around for a while or is brand new, there will always be improvements that can be made to help improve your organic performance.

A business may need an SEO analysis of their website for various different reasons. You might not be ranking high enough in Google or Bing which can mean you are almost invisible on the web. You might be losing rankings suddenly and not know why it’s happening. Or you might not be seeing the growth you want in visitor traffic to your website and want to gain traction to get ahead of your competitors.

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How Much Does An SEO Audit Cost?

Our pricing is simple and transparent. Our hourly rate is $120/hr + GST. This rate is reduced to $110/hr if you can set up payment by direct debit.

Typically a comprehensive SEO Audit takes between 6 – 8 hours for smaller sites and 8 – 12 for larger websites and sophisticated ecommerce websites. This estimate includes the time to conduct the audit, prepare our report, send it to you and then discuss our findings with you.

After the audit is complete, there is no obligation for you to do anything further, and you don’t need to get us to implement any of the recommendations. The SEO audit report is your document to keep and you can take it anywhere you like. You can DIY or get a competent friend or staff member to help you make the fixes yourself.

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What Does A Concise SEO Audit Involve?

Our SEO audits are completed by our in-house SEO team. We take a systematic approach to ensure we are covering all the factors that influence search rankings.

How Do We Do It?

We use a range of tools, checklists and software to help us identify everything that could be holding your website back from enhanced organic performance. We also include competitor benchmarks in particular areas such as speed performance and backlink profiles, so you can see why your competitors are potentially outranking you.

We use the best SEO analysis tools to identify issues and discover useful data, while converting these findings into a comprehensive and prioritised action plan that we discuss with you.

These reports are manually done, not automated. You get our carefully considered expert recommendations, and not some automated dump from SEO software that tells you nothing about what to do next.

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What's Included In Our SEO Audit?

In our SEO audit service, we cover a range of areas. You can explore what makes up these sections below.

  • Tracking
  • Delivery
  • Infrastructure
  • Internal Architecture
  • On-page SEO
  • Off-page/Backlinks
  • Local SEO
  • User Experience
Tracking

Tracking

Focusing on improving your organic performance is great, but you need to be able to tell if what you are doing is working. To gather this data, you need to have tracking set up on your website. We do the following:

  • Check if Google Analytics, Google Search Console & Google Tag Manager are set up.
  • Check for duplicate tracking codes
  • Test goals in Google Analytics & check for errors in set up
  • Provide suggestions for new goals to track & eCommerce tracking (if applicable)
Delivery

Delivery

We analyse the speed, security and mobile responsiveness of your website. Here we typically assess technical elements such as:

  • Load time on mobile & desktop
  • HTTP issues
  • Mobile responsiveness
  • Core Web Vitals
Infrastructure

Infrastructure

Infrastructure includes factors such as the crawlability of your website and the structured markup. Some of the typical elements covered in this area of the report include:

  • Indexation analysis
  • Canonicalisation
  • Sitemap
  • Robots.txt
  • Errors (404s)
  • Redirects
  • Google penalties
  • Internal linking
  • Open graph tags
  • Schema tags
Internal Architecture

Internal Architecture

This section deep-dives into the way your website is structured and categorised. This includes looking at elements such as:

  • URL structure
  • Navigation
  • Sub-topical organisation
  • URL Parameters
  • Click depth
  • Pagination
On-page SEO

On-page SEO

On-page SEO explores key factors that influence your search placement. This section analyses your webpages to assess if they are optimised properly.

  • Metadata
  • Keyword categorisation
  • Keyword density & placement
  • Content – quality, readability, duplication
  • Image & video optimisation
Off-page/Backlinks

Off-page/Backlinks

Off-page SEO looks at your backlink profile. Backlinks are links from other websites to your website. These backlinks point to your domain and help build your authority in Google’s eyes. We look at the quantity and quality of your backlinks and how your business stacks up against your main competitors.

  • Domain authority
  • Broken backlinks
  • Spammy links
Local SEO

Local SEO

The local SEO section of our report investigates your performance in local search results. We look at what you are currently doing and what you aren’t doing, but should be. Some of the areas we look at are:

  • Your Google My Business (GMB) Listing
  • How your website is optimised for local search
  • How you website appears in different Map platforms
  • Citations
User Experience

User Experience

Ranking well for your target keywords is one thing, but without good user experience, your website isn’t likely to convert visitors into customers.

SEO can get people onto your website, but it’s the experience they have on your website that will keep them there, and make them want to return to your site in future. User experience metrics are increasingly important as ranking factors, so it’s important to make this a focus.

In this section, we look at the friction points and roadblocks your customers face on your site, and what additional functionality you could include to help most visitors convert to become customers.

The SEO audit includes a quick review of user experience. If you prefer, we can conduct a very detailed user experience review as an optional extra. This can be very valuable, especially for larger ecommerce sites.

  • Use & placement of call to actions
  • Testing of forms & other conversion actions
  • Testing the shopping catalogue and checkout processes
  • Trust factors – credentials, contact details, testimonials, privacy, terms and conditions, author authority

Find Out How Well Your Website Performs

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Our SEO Audit Service Process

Step 1

The first step is to have a consultation with us. This can be done over the phone or on a video call.

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Step 2

We will have an initial look at your website to get an idea of its size and complexity as well as your unique requirements.

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Step 3

To ensure we get things right the first time and use our time efficiently, we ask that you fill in our SEO brief.

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Step 4

One of our SEO superstars will manually carry out your audit. Then we will run through the results with you when the audit is complete.

Step 5

If you would like Concise to implement some or all of the recommendations outlined in the SEO audit report, we will give you a breakdown of the time required to complete each task.

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Why Choose US?

We Can Audit All<br>Website Builders

We Can Audit All
Website Builders

We’ve had experience auditing a variety of platforms including Shopify, PrestaShop, WordPress and more. Each platform comes with its unique SEO constraints and setups and ways to deal with them. We understand these differences and will highlight these in your audit report.

We Are a Full-Service Digital Marketing Agency

We Are a Full-Service Digital Marketing Agency

Since we are a full-service digital marketing agency this means we can implement all the recommendations outlined in your SEO audit report. Whether that be SEO copywriting or web development fixes, we can offer it all in one place.

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We Put It in<br> Plain English

We Put It in
Plain English

Yes, a technical SEO analysis can be complicated but we always explain things in layman’s terms and will use as many analogies as we possibly can to ensure you understand what is being done and why. We keep it simple and avoid confusing you further with unnecessary technical lingo.

Put Our SEO Audit Service To the Test.

If you are thinking about engaging our SEO services, hiring us to complete an SEO audit is a great trial run with working with us. After the audit stage, you can assess our quality of work and service, and then decide if you want to engage in other work including any ongoing SEO services.

You may choose to get an audit from a couple of different technical SEO agencies, and then compare what each one found. It’s not a bad idea to get a second opinion.

Either way, we want you to feel confident in choosing us. With our SEO audit, you still walk away with a detailed action plan that can help you improve your search performance.

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What Our Clients Have to Say

Let's Chat

Please leave your details below or give us a call on 1300 226 624

    Have a Question About Our SEO Audit Service?

    What Access Is Required to Carry Out an SEO Audit Service?

    To provide a comprehensive and insightful SEO report will need access to your Google Analytics, Google Search Console and Google Tag Manager.

    If these are not set up, we will recommend having these created in your audit.

    What Happens After I Get My Audit?

    If you would like us to implement the changes for you, we can. This can be a part of an ongoing monthly SEO plan, or we can do certain tasks from the audit ad hoc. Some of our recommendations will be once-off tasks while others may require ongoing work.

    For example, creating high quality content for your website is an ongoing task that is usually important for good SEO. Search engines prioritise websites that add fresh high quality content regularly.You can create good content or you can get help to do it. We have a whole team of specialist writers dedicated to creating good content for our clients.

    Who Implements the Recommendations Set Out in the Audit?

    It will depend on the unique recommendations in your audit, but generally SEO-related tasks will be carried out by SEO specialists, web developers and content writers.

    How Long After Implementing the Recommendations Would I See Results?

    This will depend on how many recommendations you decide to implement. Normally our priority actions will give you some quick wins, while other recommendations may be more of a longer term game.

    What if I Don’t Want a Comprehensive Audit but Would Like Specific Areas Looked At?

    We are happy to customise our SEO audit service to fit your requests. You may have a specific problem you want to be investigated. Or you may already be aware of the errors on your site and simply want advice on how to fix them.

    Why Should I Use an SEO Agency to Complete My Audit and Not Just Use SEO Analysis Tools Online?

    Without an understanding of technical SEO, understanding errors that appear and what it takes to implement them can be stressful. Imagine if you were unwell and decided to look up your symptoms online… Different sites will tell you different things and it can get confusing and even overwhelming. Going to a doctor you can trust will often pinpoint the right course of action for you. While we are not doctors, we certainly know how to accurately diagnose SEO issues and can advise you on the most appropriate course of action.

    Many technical issues with websites require a developer to fix them, so without an understanding of the issue, it’s difficult to communicate this to a developer. Remember developers are not necessarily SEO gurus. Technical SEO experts understand what the issue is and know how to make sure it is fixed properly.

    Another limitation of automated SEO audit tools is that they don’t prioritise the issues – and the cost of fixing everything at once could be very expensive. We can prioritise the most important issues to get fixed and recommend the most cost-effective solution to do this.

    It’s also important to note that we cross-check a range of tools to ensure accuracy before adding any issues to your audit.

    I Am on a Limited Budget, Can I Still Get an SEO Audit?

    We don’t believe in cutting corners and will not skimp on a ‘lite’ audit just to get you on board. Our audits are the cornerstone of our Digital Marketing strategies for all our clients. If you have a limited budget, we can work on a payment plan instead to suit your cash flow needs without diminishing the value you get from our SEO Audit. A proper audit is a key step in your website’s return on investment.

    Is an SEO Audit a Once-off Task, or Do You Need to Do Technical SEO Checks Again?

    No – SEO audits are not a once-off task that you never have to do again. Search engines change and so do things on your website. It’s important to do what we call ‘mini audits’ every 6 months. These would be included as part of your SEO strategy if you choose to continue with our SEO services. These are only done after you have done the initial extensive audit, but these mini audits are not suitable as your first audit.

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