Local SEO Perth

Local SEO is essential If your business caters to a specific geographic location, whether that be a city, town or local area. At Concise, are a local SEO company that can help to get your local business in front of potential customers searching in your local area.

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What is Local SEO?

Local SEO is a branch of traditional SEO, with the goal of reaching local target markets.

Think of Local SEO as SEO for a local business. Google will deliver local search results for search terms it believes have local intent. If your business operates within a specific geographic region, local SEO is the SEO service you should be focusing on.

In the same way that Google tries to generate the most relevant and quality results to users in web search results, Google also wants to achieve the same good search results for local searches. Google wants to provide convenience and quality options for its users.

This is especially important for local searches, as with the wide use of mobile phones, people are looking for places on the go and want relevant and high-quality options to be delivered to their mobile phone in an instant.

That’s why your business details must be publicly available before a customer reaches your website. This saves your local customers the time of having to go to your website and sift through your site to find the information they need.

How Does Google Determine Local Rankings?

What’s different with local SEO is the way Google determines local ranking. These are:

This is the same principle that applies to website search results. Google will try to match a local business listing that best matches what someone is searching for.

What search results Google shows will be influenced by the distance from where the search was made. Searchers don’t necessarily have to enter a location i.e local SEO company Perth, Google will use the information it has to provide the best results.

Your local rankings can also be influenced by how well-known your business is. So a well-known business like a notable hotel will always rank better. Prominence is also measured by the number and quality of backlinks, articles, local directory listings, your Google review count and score, as well as your position in web search results.

A lot of people see local SEO as a separate strategy that is not affected by a regular SEO campaign, but they are interconnected. This is why Local SEO needs to be a part of your overall SEO Strategy. Don’t make Local SEO optimisation the only part of your SEO approach.

Want Greater Exposure in Your Local Market?

Our local SEO service covers all aspects of local SEO optimisation to ensure you are doing everything possible to gain the top spot in local-based searches. Our goal is to help your business listing outrank other local businesses in your area.

SEO Audit

When starting an SEO campaign with Concise, our local SEO experts will perform a technical SEO audit on your website.

Our SEO audit service contains a section that reviews your local SEO ranking and business details if you are a business that targets a specific geographic area. To get an overview of your local ranking performance, our local SEO specialists check if you have a GMB listing and if so, how this is set up, how your website is optimised for local-based searches and the quality and quantity of your local directory listings (citations) and if they have a consistent NAP.

Google My Business Management

Google My Business (GMB) is the most important part of local SEO. It’s a free platform offered by Google that allows your business to appear in Google Search and Google Maps for queries that have a local intent.

Our Google My Business management service includes set up and ongoing local SEO optimisation to make sure your GMB profile reaches more local customers.

Citations

Local directory listings known as citations are the Name, Address, and Phone (NAP) number listings for your business in different directories and other platforms throughout the internet. Building citations is important because each citation helps to tell Google, Bing and other search engines that your business is credible and prominent.

Citation building work must be done carefully and accurately with consistent NAP information. Why? Because consistent information signals to Google that your business is legitimate and the information is reliable. If you have multiple locations, you will need citations for each location with a consistent NAP.

On-Page SEO

An important part of local SEO starts on your website. Our local SEO experts will optimise your website for local queries, including unique location pages, focusing on location-specific keywords, writing relevant content crafted for your local market, and adding relevant structured data markup.

Review Management

Google Reviews are an essential part of local SEO. When ranking your GMB profile, Google considers the number of reviews you have received, the average star rating of each and the genuineness of each review.

Google also takes into account your engagement and responsiveness on the GMB platform. Generating positive reviews can make your listing stand out more prominently from your competitors as well as creating third party ‘social proof’ from what other local customers say about your business.

As part of our tasks, we can stay on top of your Google reviews for you and provide you with a long term strategy to earn positive reviews. On top of this, to help build credibility on your website we can help you set up automated review collection processes.

This service collects reviews from Google and Facebook and shows them on your website. Automatically displaying verified positive reviews can help with your conversion rates, and you can avoid wasting time manually collating the reviews to show on your website.

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Why Choose Us For Your Local SEO Services

No Lock-in Contracts

We have no lock-in contracts or tricky ‘Terms and Conditions’. For example, you may only want help with one aspect of local SEO, like citation building and that’s completely fine!

And in the future, if you need any further help you can simply get in touch with no strings attached.

We Know How to Reach Local Customers

Our team of local SEO experts understand the many moving parts of local SEO.

We know how to make use of every avenue available to ensure we are boosting your local visibility and reaching your local customers.

Affordable & Time Effective Citation Building

While we can create citations manually ourselves, this is a time-consuming and repetitive process.

To make the best use of your time, we recommend using Citation Builder, a third-party platform that speeds up the process of building new citations and updating or fixing existing citations for your business.

This is much more efficient and cost-effective than doing it manually. We take care of the setup and ongoing management which is all included in an affordable yearly fee.

SEO Services

Local SEO is very important for local businesses, but so are other SEO services. We are a full-service SEO company, which means we offer more than just local SEO.

SEO Audit

Get a health check on your website’s organic performance.

On-Page SEO

Optimisation of your web pages.

Link Building

Build your website’s authority with high quality backlinks.

SEO Copywriting

High quality content to help you rank.

Have a Question About Local SEO?

Local SEO is a part of SEO in general. The key difference is that local SEO helps you to rank in searches that have local intent behind the search. Not all businesses will have a physical location or geographic area they target, so a local SEO strategy isn’t a priority or requirement for every business.

Any businesses that are located in or cater to a specific geographic area. Some examples of types of businesses that would benefit from local SEO services are:

Restaurants, bars, clubs, cafes, bakeries
Hotels and businesses within the hotel property
Any trade – i.e plumber, hairdresser etc
Retail stores
Professional services, i.e law firms or accountants
Medical services inc vets
Real estate
Any business that has a physical location to which it attracts its customers

If you’re a Perth business that targets local customers it’s essential to focus on your local search rankings to help gain more local customers.

Yes. Your local rankings are affected by how well your website is optimised for SEO. While some local searchers may be walk-in customers that simply request directions to your business or call you through your Google My Business, others may want to visit your website and find out more about your business before making an enquiry or purchase decision.

In addition, traditional SEO allows you to rank for a broader range of terms. For example, if you are a plumber, you will of course want your business listing to show up in the Local Pack and Google Maps. However, if you also have other services your customers search for, then you will want to have pages on your website that provide information on these services. With a broader SEO strategy, your customers can still potentially click on your website listing in Google Search Results even if your business listing doesn’t rank in the Local Pack or Google Maps.

We work on an hourly rate here at Concise, regardless of the type of service. If you have an SEO campaign with us, and local SEO is a part of your strategy, our Perth local SEO specialists will dedicate a certain number of hours to managing it each month to help boost your local search rankings to ensure you are easily found. If you opt for just local SEO services, then you can choose how many hours you would like to spend on this each month. It’s completely up to you, and we will always try to cater to your budget.

Any website linking back to your website is classed as a backlink. Citations will be a backlink if the local directory listing allows you to add the URL of your company website. This then becomes part of your backlink profile for your local SEO. While not as strong as links within guest posts on the web, a backlink in a good directory citation will help with your website authority, provided the link is a do-follow’ link.

In the instance that any of your NAP (name, address, phone number) details change, all your citations will need to be updated. This can be a long and painful process, especially if you haven’t kept a record of what online directories you’re listed in and the login details for each directory profile. The alternative is to hire a local SEO company such as Concise to take care of this for you.

Yes but not using Google My Business. Google will generally only let you rank in the city where your address is located in the local pack or Knowledge Panel. However, there is the option to create location pages on your website for each of your target locations. If these rank, they will rank in organic search as website listings.

If you have a business that wants to target multiple geographic areas, for example, Perth and Melbourne, then it’s a good idea to have a page that targets each location. If you do choose to go down this road, ensure that the content on each page is unique so that Google doesn’t count it as duplicate content.