Local SEO is essential If your business caters to a specific geographic location, whether that be a city, town or local area. At Concise, we are local SEO experts and we can help to get you and your business in front of people searching in your local area.Need Help Now?
Local SEO is a branch of traditional SEO, with the goal of reaching local target markets.
Think of Local SEO as SEO for a local business. Google will deliver local search results for search terms it believes have local intent. If your business operates within a specific geographic region, local SEO is the SEO service you should be focusing on.
In the same way that Google tries to generate the most relevant and quality results to users in web search results, Google also wants to achieve the same good search results for local searches. Google wants to provide convenience and quality options for its users.Read More
What’s different with local SEO is the way Google determines local ranking. These are:
This is the same principle that applies to website search results. Google will try to match a local business profile that best matches what someone is searching for.
What results Google shows will be influenced by the distance from where the search was made. Users don’t necessarily have to enter a location, Google will use the information it has to provide the best results.
Your local rankings can also be influenced by how well-known your business is. So a well-known business like a notable hotel will always rank better. Prominence is also measured by the number and quality of backlinks, articles, directories, your Google review count and score, as well as your position in web search results.
A lot of people see local SEO as a separate strategy that is not affected by a regular SEO campaign, but they are interconnected. This is why Local SEO needs to be a part of your overall SEO Strategy. Don’t make Local SEO the only part of your SEO approach.
Our local SEO services cover all aspects of local SEO to ensure you are doing everything possible to gain more visibility in local search results. Our goal is to help you outrank other local businesses in your area.
When starting an SEO campaign with Concise, our local SEO specialists will perform a technical SEO audit on your website.Read More
Google My Business (GMB) is the most important part of local SEO. It’s a free platform offered by Google that allows your business to appear in Google Search and Maps for queries that have a local intent.Read More
Citations are the Name, Address, and Phone (NAP) number listings for your business in different directories and other platforms throughout the internet. Building citations is important because each citation helps to tell Google, Bing and other search engines that your business is credible and prominent.Read More
An important part of local SEO starts on your website. Our local SEO experts will optimise your website for local queries, including unique location pages, focusing on location-specific keywords, writing content crafted for your local market, and adding relevant structured data markup.
Google Reviews are an essential part of local SEO. When ranking your GMB profile, Google considers the number of reviews you have received, the average star rating of each and the genuineness of each review.Read More
We have no lock-in contracts or tricky ‘Terms and Conditions’. For example, you may only want help with one aspect of local SEO, like citation building and that’s completely fine!Read More
Our team of local SEO specialists understand the many moving parts of local SEO.Read More
How is Local SEO different from SEO in general?
Local SEO is a part of SEO in general. The key difference is that local SEO helps you to rank for searches that have local intent behind the search. Not all businesses will have a physical location or geographic area they target, so local SEO isn’t a priority or requirement for every business.
What Sorts of Business Would Benefit From Local SEO Services?
Any businesses that are located in or cater to a specific geographic area. Some examples of types of businesses that would benefit from local SEO services are:
Do I Need Other SEO Services if I Am a Local-Based Business?
Yes. Your local rankings are affected by how well your website is optimised for SEO. While some local searchers may simply request directions to your business or call you through your Google My Business, others may want to visit your website and find out more about your business before making an enquiry or purchase decision.
In addition, traditional SEO allows you to rank for a broader range of terms. For example, if you are a plumber, you will of course want to show up in the local pack. However, if you also have other services your customers search for, then you will want to have pages on your website that provide information on these services. With good SEO, your customers can still potentially click on your website listing in search results even if you don’t rank in the local pack or Google Maps.
How Much Does Local SEO Cost?
We work on an hourly rate here at Concise, regardless of the type of service. If you have an SEO campaign with us, and local SEO is a part of your strategy, our local SEO specialists will dedicate a certain number of hours to managing it each month. If you opt for just local SEO services, then you can choose how many hours you would like spent on this each month. It’s completely up to you, and we will always try to cater to your budget.
Is a Citation a Backlink?
Any website linking back to your website is classed as a backlink. Citations will be a backlink if the directory allows you to add the URL of your company website. This then becomes part of your backlink profile for your local SEO. While not as strong as links within guest posts on the web, a backlink in a good directory citation will help with your website authority, provided the link is a do-follow’ link.
What Happens to My Online Directory Listings if My Information Changes?
In the instance that any of your NAP (name, address, phone number) details change, all your citations will need to be updated. This can be a long and painful process, especially if you haven’t kept a record of what online directories you’re listed in and the login details for each directory profile. The alternative is to hire a local SEO company such as Concise to take care of this for you.
Can I Rank in Locations Where I Don’t Have a Physical Address?
Yes but not using Google My Business. Google will generally only let you rank in the city where your address is located in the local pack or Knowledge Panel. However, there is the option to create location pages on your website for each of your target locations. If these rank, they will rank in organic search as website listings.
What is a Location Page?
If you have a business that wants to target multiple geographic areas, for example, Perth and Melbourne, then it’s a good idea to have a page that targets each location. If you do choose to go down this road, ensure that the content on each page is unique so that Google doesn’t count it as duplicate content.
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