Google My Business (GMB) is a powerful acquisition tool and an essential part of local SEO.
If local customers are important to your business, then you need to strategically manage your Google My Business listing. Concise Digital can help as we have the proven expertise and experience to deliver superior Google My Business management.
We can strategically optimise your listing to increase your visibility in Google Search and Google Maps to help you attract more local customers.Get Your Google My Business Profile Optimised
Google My Business is a FREE business profile that helps customers connect with you in Google Search and Maps. It’s a free tool that can help drive more traffic to your website and gain relatively easy sales and more business at a local level.
GMB is also a free mobile app, so you can download it and interact with your customers while you’re out and about.Read More
With GMB, customers have the option to call you, send instant messages, visit your website, leave reviews and request directions if you have a physical location. You can also add news updates, or other info on events, products or services, and special offers.
In your Google My Business account, you will also see data such as how many people clicked on your website, how many people requested directions to your address and how many phone calls you received.
Without a GMB profile, you will not show up in Google’s Local Pack or Google Maps. Google may still present info on your business in a Knowledge Panel, but this info will be auto-created from what Google finds out about your business on the web, and may have incomplete, missing or incorrect information.
A properly set up and managed GMB profile improves your ability to rank for local keywords in Google Search and Maps. It is essential that you present potential visitors with the information they need to help them find you, come to you, and hopefully become a customer.
Beyond its SEO value, GMB is a great way to interact with new and existing customers. You can keep them updated with any changes to your business, answer questions, respond to reviews and gather useful customer feedback to help improve your business.
To stay ahead of your competitors, you need to use Google My Business better than they do. This free tool can give you a major competitive advantage if you use it wisely.
The more up to date and useful your GMB profile is, the more Google will favour it. Why? Because Google’s main goal is to provide the best possible experience for its users.
So if your information is up to date and your profile offers additional value compared to your competitors, it makes sense for Google to reward you with increased visibility. Google provides many ways to achieve this, but it’s up to each individual business to capitalise on these features.
As part of our SEO services, we offer strategic Google My Business management to optimise your profile so that you can win more local customers. We go beyond improving your rankings for local keywords, and ensure your profile will convert users.
Google My Business management is normally included as a component of your overall SEO campaign if you are targeting a specific location. But here at Concise, we are very flexible.
This means you can have us manage your Google My Business without having to engage all our SEO services, or you can simply get training on how to optimise your GMB yourself if you’d prefer to do this in-house.
We can help you create a Google My Business account and verify it. If your listing already exists and you cannot edit or access the account, we can help you claim it.Read More
If you already have a Google My Business listing set up and you want us to review it and provide recommendations, we’ve created a step by step guide on how to give us access to your GMB account.
When it comes to adding products and services to your GMB listing, it’s essential that the information and linking are correct. There are also other strategies you can employ here to increase your visibility for local searches.Read More
Managing your Google Reviews is crucial to both your online reputation and how well you perform in local searches. We are experts at online review management and can reply to both the good and bad on your behalf, as well as provide tips on how you can get more Google reviews.
Strategic posts can give your listing greater exposure. These can be news updates or information on events you may be running. You can also post information on your products or services, and even include special offers.Read More
We can create high-quality posts that fit within Google’s GMB guidelines. We focus on creating content that is engaging and highly optimised to get you the best results in local search.
If something changes in your business such as your opening hours, these changes should be quickly updated on your GMB profile.Read More
GMB profiles that contain quality photos and video content are more likely to be chosen by a user compared with those profiles that don’t. We can add images and videos regularly to ensure your listing stands out from your competition.
As part of our Google My Business Management service, we can monitor your GMB profile.Read More
We know the ins and outs of creating events and promotions within GMB. We will ensure this content aligns with your other marketing efforts.
We have no lock-in contracts or tricky ‘Terms and Conditions’. For example, you may only want us to help with the initial set up and then want to take it from there and that’s completely fine! And in the future, if you need any further help you can simply get in touch with no strings attached.
Our pricing is simple and transparent. Our hourly rate is $120/hr + GST. This rate is reduced to $110/hr if you can set up payment by direct debit. (We save money on admin, and we pass this saving on to you with a lower rate.)Read More
Google My Business is a relatively easy way to increase your visibility in Google Search and Maps and attract more local customers. There is a lot you can do with GMB, and there are many ways to optimise your listing to reach its potential.Read More
How Much Does Our Google My Business Management Cost?
We work on a standard hourly rate at Concise regardless of the type of service. Our hourly rate is $110/hr + GST. This rate is reduced to $100/hr if you can set up payment by direct debit.
We dedicate time each month to managing your GMB. We make our recommendations to you once we determine what needs to be done, including how many hours to invest on your GMB each month. It’s completely up to you, and we always try to cater to your budget.
Where Does My Google My Business Profile Display?
Your GMB profile can display in different places and areas including Google Search and Google Maps. In Google Search, you will see local businesses appear in what is commonly referred to as the ‘local pack’ or ‘map pack’ and in the Google Knowledge Panel. Google Maps includes both the app, desktop and mobile web version.
Can I Still Use Google My Business if I Don’t Have a Business Shop Front?
Yes – Google My Business is available to businesses whose customers travel to your physical location and for businesses where you travel to your customers location.
This means that if you are a service-area business you can still benefit from having a GMB profile.
Google does advise against a Google My Business account if you are purely an online business. If you are a physical store with an eCommerce website, then you are eligible.
If you are a purely online store, then you will not be eligible for a GMB account. A sneaky approach can be to specify service areas to get around this, however it is bad practice and Google could potentially disqualify your listing.
Do I Need a Google My Business Profile if I Am Exclusively an Online Service or Store?
No – if your business is purely online, you will not need Google My Business management. GMB profiles have a specific purpose – to only show up for searches that have local intent.
For example, if a user searched for the term ‘baby shops’, Google assumes that the person is likely to be looking for physical ‘baby shop’ locations close to them and show local search results.
If a user searched for ‘buy baby products online’, then Google will assume the searcher is looking for online stores, and show online stores in its search results.
Should I Have a Google My Business Profile for Each Location?
Yes – since each store will be in a different location and have different details. You can have all your listings in one profile to make it easy to manage, provided you create them under the one Gmail account. If you have 10 or more locations you can use bulk location management. This means you can add, verify and manage all 10+ locations all at once.
What Influences My Listing Showing in Google Search & Maps ?
Google will evaluate your listing based on several factors including:
What if I Operate My Business From Home, but Don’t Want My Address Public?
It is possible to remove your physical address and present your business as a service-area business. As long as you set the right service areas, i.e Perth, Western Australia or Melbourne, Victoria, you will still be found by searchers looking in your service areas.
If you work from home and have clients come to your business but also do business in other states or countries for example, then use your Google My Business profile to target your main target customers, and use other local SEO techniques to reach other areas.
Creating different GMB profiles for different locations you service will not work as it confuses Google as to which to display in Search and Maps. This tactic will only harm your local visibility. This does not apply if you have stores in multiple locations.
Can the Public Make Changes to My GMB Listing?
Yes – this is because in situations where owners of a business don’t keep their information updated, Google can rely on crowd-sourcing to get better information.
However, sometimes the public will accidentally or purposely request changes to your information which can disadvantage you. It is vitally important to stay on top of any changes to your profile, and rectify incorrect changes quickly. Imagine if Google tells people that your business is closed or your business hours are changed, and you suddenly get no customers. That’s why it’s important to actively manage your profile as it’s such a powerful tool in attracting and keeping local customers.
My GMB Page Is Already Claimed by Someone Else - How Can I Claim It Back?
If your listing has already been claimed, first check with people in your business to see if the account is under their email. Google will also show you the start of the email, which you may be able to guess.
If you cannot get access trying the above options, you will need to ‘request access’. You will be prompted to fill out a form, submit it to Google, and then you will need to wait 7 days to find out the outcome.
What Happens if My Business is Located Within Another Business?
If your business is located within a building, shopping centre etc you can still have your own GMB listing. In your Knowledge Panel, there will be a section that says ‘Located In:’. So say you were a shop inside a shopping centre, you would have your shop address stating that the shop is located in X shopping centre.
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