Email marketing may look easy, but there’s a lot to get right and it’s easy to make mistakes.
Concise Digital can help you choose and implement the best email marketing solution to reach out to new and existing customers so you increase sales, improve customer engagement, build customer loyalty and retention, and more.
You can fully DIY your ongoing email marketing work, or you can engage our experienced email marketing specialists to assist you. Or you can get us to take care of everything for you. It’s up to you.Get A Tailored Email Marketing Strategy
In simple terms, email marketing is sending marketing messages by email to people who have subscribed to your contact list and want to receive your marketing emails.
Almost any business can use email marketing successfully to inform and remind customers about specific products, services and offers.
It is bad practice to send emails to people who have not opted-in to receive your marketing messages. Spam is bad.
Email marketing helps companies maximise ROI by sending relevant messages to build customer retention, loyalty and maximise the customer lifetime value.
You need to execute marketing campaigns correctly to maximise the benefits and returns on your email marketing investments.
It’s important to reach out to new or existing customers with strategically planned messages. Then make sure emails are highly targeted with relevant content, high-quality images, good template design and an effective call to action. Customers need to see your offers as credible and fair value.Read More
At Concise Digital, we have extensive experience with a range of email marketing platforms.
We continually research the latest and best email marketing software for small business or enterprise-level companies to understand the pros and cons of each. Based on our research and years of experience, we typically recommend the following platforms:
Mailchimp is primarily suited to a small business that wants to use email marketing for simple customer communication and content marketing. For example, this could include customer retention messages, notifications or newsletters.Read More
Klaviyo is great for eCommerce sites, like Shopify, Big Commerce, Woocommerce and Magento. The pricing levels are suited for a start-up eCommerce store or businesses who already have an established eCommerce business and customer base.Read More
Omnisend is another very good email marketing platform for sophisticated eCommerce businesses. Omnisend provides similar functionality to Klaviyo, although in our view, Klaviyo is currently a bit ‘smarter’.Read More
Campaign Monitor is a very functional email marketing software used for small and large businesses. Campaign Monitor is known for its high-quality template designs and the easy-to-use drag and drop template design tool.Read More
Concise Digital will build your email marketing campaigns based on our research and your business objectives. Typically, there are five steps in the campaign build process:
We plan a fully automated campaign or email sequence, outline the logic behind your campaigns and how your contact list will grow based on our recommendations.
We design the email template or series of templates with laser-focused content that your customers will want to read.Read More
With the latest email marketing automation, it’s now possible to target one person at a time or your entire contact list without any manual updates.Read More
Before we launch a campaign, we work with you to test and revise all templates content and images. We confirm all audiences, send schedules and deploy the campaigns.
Once your campaigns have been running for one month, we send ongoing monthly reports on your email marketing campaign performance.Read More
Email Marketing platforms now use algorithms to understand your customers’ preferences and purchase behaviours.Read More
It is essential to tailor your email marketing content to each customer.Read More
Concise Digital provides high-quality graphic design to help keep your readers interested and wanting to read more. A poorly designed email template may get deleted by customers without being read if they perceive the email to be spam due to its low-quality design.
When customers receive your email, they want to know what’s in it for them. Sending generalised content aimed at a broad audience could soon leave your readers bored.Read More
Email marketing automation makes it easy to build and nurture customer relationships with people who have subscribed to your email list.Read More
Using a standard pre-built email template can be a good cost-effective option for many email marketing situations. This is because designing and coding a custom email template can take up to 10 times longer than using a ready-made pre-built template. We have dozens of different templates in our template library. To learn more, this article outlines the complexity of custom template design.
Many of the above templates are interchangeable and once you have saved one template from a campaign it’s very easy to reuse the same template for a new campaign.
At Concise, we don’t outsource your email marketing to third parties. Concise Digital manages all of your email marketing campaigns, and all of the design, writing and technical expertise is available from in-house specialists on the Concise Digital email marketing team.
This integrated ‘Solution-Focused’ approach to email marketing works to efficiently deliver better results for you and your business.
With us, there is no BS.
(It’s a little different from some other digital marketing agencies.)
We don’t have long-term contracts to lock you in.
Stay as long as you are happy.
We help you choose the most affordable email marketing software for the best ROI. If you engage us, you pay just $120/hr for our proven email marketing expertise.
Can Concise Digital Work With Existing Email Marketing Software?
Yes, we can work with most email marketing platforms. If you would like Concise Digital to work with your existing platform, we will need to review the current platform settings and email marketing campaigns to eliminate technical errors.
Can I Do Some Email Marketing Myself?
Yes, we can set up a campaign for you to DIY so you can update or add any content anytime, set up sequences and send emails to different segments.
Can Email Marketing Be Fully Automated?
Yes, we can program your email marketing to be fully automated, so you don’t need to make any changes for 12 months. The levels of automation will depend on the platform you choose. For example, Klaviyo has extensive automation for eCommerce, whereas Mailchimp has limited eCommerce automation options. That said, good email marketing is definitely NOT ‘set and forget’, and needs regular reviews and fine-tuning to optimise results.
Can I Promote Products Automatically to Customers?
Yes, but this depends on the eCommerce platform you are using and which email platform you choose. With the right choices, all of the products in your eCommerce store can be displayed dynamically to a customer in various ways. For example, you can send emails with product information to:
You can also set up a product feed that allows you to feature trending products, best selling products and personalised recommendations.
What Are The Goals And Objectives For Email Marketing?
It will depend on several factors, including the type of business, who your customers are and the customer lifetime journey. It will also depend on whether you are a service-based company or a product sales-based company.
What Does Email Marketing Cost?
It will depend on the number of contacts in your list, the email marketing platform you are using, and your email marketing campaign’s size. There is no ‘one size fits all’, and each campaign will need a cost estimation. Basic costs include:
Can I Use Email Marketing In Combination With Other Digital Marketing Channels?
Yes, Mailchimp integrates email campaigns with Facebook and Instagram. You can also use email marketing campaigns to synchronise with other digital marketing campaigns like Google Ads, YouTube, eCommerce promotions and traditional marketing to increase traffic and conversions to your website.
For example, you can synchronise a Google Ads or Facebook ads campaign with people who clicked on the ad then went to a website to buy a product or download an eBook.
Once the person triggers the product purchase or eBook download action, they will automatically enter the Welcome email series for ongoing customer engagement.
Can I Use Any Offline Advertising, News, Radio, TV to Build My List?
Yes, you can use traditional marketing/advertising to ask people to subscribe to the promotion and help build your mailing list. For example, any magazine advertising you do can include a web address customers can visit. On this landing page, there can be a form people have to fill out to enter a competition or claim an offer. This form will capture their email address. You can then remarket to this person with personalised email marketing campaigns.
Can Concise Digital Segment Contacts Into a Specific Group or Segment?
Yes, we recommend you have particular list management practices, so you can target customers on a granular level by using tags or other identifying methods to filter into a wide variety of lists, segments or groups.
Do you need permission to send email marketing?
Yes, but this permission or ‘consent’ can either be explicit or implicit. The action of a person subscribing to your list gives you ‘explicit consent’ to send the person emails relating to your products or services. You can also use ‘implied consent’ to send emails to your existing customers. They have implicitly given their consent because they are your customer, and you may email them even if they have not requested to join your mailing list. Whichever type of consent you have, you always need to include the facility in every email for a person to withdraw their consent and unsubscribe from future emails.
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