Email Marketing Services

Yes, we can work with most email marketing platforms. If you would like Concise Digital to work with your existing platform, we will need to review the current platform settings and email marketing campaigns to eliminate technical errors.

Yes, we can set up a campaign for you to DIY so you can update or add any content anytime, set up sequences and send emails to different segments.

Yes, we can program your email marketing to be fully automated, so you don’t need to make any changes for 12 months. The levels of automation will depend on the platform you choose. For example, Klaviyo has extensive automation for eCommerce, whereas Mailchimp has limited eCommerce automation options. That said, good email marketing is definitely NOT ‘set and forget’, and needs regular reviews and fine-tuning to optimise results.

Yes, but this depends on the eCommerce platform you are using and which email platform you choose. With the right choices, all of the products in your eCommerce store can be displayed dynamically to a customer in various ways. For example, you can send emails with product information to:

• A customer who abandons the cart: displaying their chosen product in the email
• A customer who abandons the checkout: displaying their chosen product in the email
• A subscriber who is browsing a product: displaying their chosen product and related products in the email
• Send related products information to customers on previous buying preferences.

You can also set up a product feed that allows you to feature trending products, best selling products and personalised recommendations.

It will depend on several factors, including the type of business, who your customers are and the customer lifetime journey. It will also depend on whether you are a service-based company or a product sales-based company.

It will depend on the number of contacts in your list, the email marketing platform you are using, and your email marketing campaign’s size. There is no ‘one size fits all’, and each campaign will need a cost estimation. Basic costs include:

• Template design
• Copywriting
• Domain authentication (if needed)
• Campaign build
• Testing
• Reporting (optional)

Yes, Mailchimp integrates email campaigns with Facebook and Instagram. You can also use email marketing campaigns to synchronise with other digital marketing campaigns like Google Ads, YouTube, eCommerce promotions and traditional marketing to increase traffic and conversions to your website.

For example, you can synchronise a Google Ads or Facebook ads campaign with people who clicked on the ad then went to a website to buy a product or download an eBook.

Once the person triggers the product purchase or eBook download action, they will automatically enter the Welcome email series for ongoing customer engagement.

Yes, you can use traditional marketing/advertising to ask people to subscribe to the promotion and help build your mailing list. For example, any magazine advertising you do can include a web address customers can visit. On this landing page, there can be a form people have to fill out to enter a competition or claim an offer. This form will capture their email address. You can then remarket to this person with personalised email marketing campaigns.

Yes, we recommend you have particular list management practices, so you can target customers on a granular level by using tags or other identifying methods to filter into a wide variety of lists, segments or groups.

Yes, but this permission or ‘consent’ can either be explicit or implicit. The action of a person subscribing to your list gives you ‘explicit consent’ to send the person emails relating to your products or services. You can also use ‘implied consent’ to send emails to your existing customers. They have implicitly given their consent because they are your customer, and you may email them even if they have not requested to join your mailing list. Whichever type of consent you have, you always need to include the facility in every email for a person to withdraw their consent and unsubscribe from future emails.

Klaviyo is an innovative email marketing platform that helps eCommerce store owners provide customers with a personalised experience.

eCommerce business owners are able to increase product sales, customer loyalty and customer engagement. Klaviyo helps recover abandoned cart sales and increase additional sales with a wide range of email sequences and campaign ideas.

If you are a small or medium-sized business looking for email marketing software that can help grow your company, Campaign Monitor is the right choice. The software has an easy to use drag and drop template builder that doesn’t require any HTML skills.

Campaign Monitor provides a user-friendly interface that makes it easy to get started. The automated features are especially useful for those who want more control over their email marketing campaigns, but still likes the idea of being able to jump right into things without too much hassle from start to finish.