What is Search Engine Optimisation?

Put simply, Search Engine Optimisation(SEO) is the process of making improvements to your website in order to help increase your rankings in search engine results pages.

The ‘improvements’ commonly referred to as ranking factors, are based on search engine best practices. The more closely you fulfil their recommendations the better your website will rank.

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Meet Paul.

Our Local SEO Consultant.

My name is Paul Murphy, and I’m a digital marketing professional based in Geelong. I have been working in the digital marketing industry for over ten years, During that time, my skills have helped businesses from all around Australia grow their online presence and increase profitability.

I joined the team at Concise Digital in 2019/20 to help look after our clients in Geelong, Melbourne and other parts of Victoria. With Covid, it’s been an interesting journey, especially as more and more businesses realise just how important their websites are to their business success.

With specialist skills in content writing, Search Engine Optimisation, Google Ads, Facebook Ads, and email marketing, I am in a good position to advise you on your digital marketing strategies. I would love to hear about your business plans and help you turn the plans into reality.

If you would like to have a chat about digital marketing you can book a FREE 15-minute consultation or call me direct on (03) 7018 4997.

1300 226 624 Email Me

Want Greater Exposure in Your Local Market?

Our local SEO services cover all aspects of local SEO to ensure you are doing everything possible to gain more visibility in local search results. Our goal is to help you outrank other local businesses in your area.

  • Technical SEO

    Technical SEO improvements help search engine spiders crawl your site and index your content. This also focuses on the website speed, code of your website, website structure and internal link structure. We incorporate best SEO practices into all our Geelong web design projects.

  • On-Page SEO

    On-page SEO is really the process of making improvements directly to different pages of your website to ensure users and Google love it. This typically involves tasks like metadata creation, content enhancement, and improving the user experience for site visitors.

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  • Off-Page SEO (Link Building)

    Off-Page SEO is the process of making improvements ‘off’ your website to make your website appear more authoritative in Google’s eyes. The main component of Off-Page SEO is typically building links back to your website.

  • Local SEO

    Local SEO services are essential for Geelong businesses that service or sell products to a specific geographical location.

    Local SEO primarily consists of Google My Business management as well as building citations in online directories.

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Our SEO Process

Not sure where to start?

Our SEO services in Geelong follow a logical set of steps that allow us to achieve
the best possible results for your business.

Step 1
Free Consultation

Before engaging with any of our Geelong SEO services, our SEO professionals need a clear understanding of the objectives for your business and your website.

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Step 2
Fill in Our SEO Brief

If you want to work with us following your free consultation, the next step is to come on board as a client and fill out our SEO brief.

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Step 3
Keyword Research

Before we can optimise your website, we need to know what search terms your customers use and the search volume of each term.

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Step 4
SEO Audit

We offer a thorough SEO audit as the next step in our process. If you already have keyword research from another Geelong SEO agency that you are happy with, we can always skip that step and just perform the audit.

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Step 5
SEO Strategy

The issues and recommendations in the SEO audit help us to form an SEO strategy that works for your business.

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increase in revenue
year on year


increase in organic
traffic year on year

The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.

See Full Case Study


increase in revenue
year on year


increase in organic
search traffic year on year

Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.

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in sales within
6 months


Less Ad Spend

We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.

See Full Case Study

Why Choose Us as Your Geelong SEO Agency?

No Lock-in Contracts

No Lock-in Contracts

There are no lock-in contracts with any of our Geelong SEO services. And there are no tricky ‘Terms and Conditions’. You can move from us at any time, although we’re pleased to say, most clients choose to stay with us for years.

Value For Money

Value For Money

Our Geelong SEO agency structure allows us to offer an affordable hourly rate while delivering high-quality work.

We don’t offer restrictive SEO packages that lock you in.

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Honesty is Our Policy

Honesty is Our Policy

Many businesses often have bad experiences with SEO agencies.

We get it, the fact that SEO is hard to understand, means it’s easy for most SEO companies to make stuff up.

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Results That Benefit Your Business

Results That Benefit Your Business

It’s only worth doing SEO if it’s going to help you achieve your business goals.

Lots more organic traffic from Google might sound good, but is it resulting in more enquiries or sales?

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Based on 44 reviews
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What Our Clients Have to Say

Concise Digital has received 4.9 Star Rating From 44 Google reviews


Based on 44 reviews
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Let's Chat

Please leave your details below or give us a call on 1300 226 624

    Got a Question About Our Geelong SEO Services?

    Why Is Google Referred to the Most Over Other Search Engines?

    Have you ever heard someone say “two secs, I’ll Bing it”? Unlikely.

    Google contains 70% of the global search market share, so it makes sense to make this a priority. In Australia, Google searches account for more than 95% of all searches in search engines.

    Do I Need SEO?

    While most Geelong businesses can benefit from SEO, not all businesses will need it.

    Our job as an SEO agency in Geelong is to find out if SEO is right for you. All SEO strategies should be customised to help your local business rank for relevant keywords in organic search results.

    Why Does SEO Take so Long?

    Good question.

    SEO is a long term marketing strategy.

    The work itself is time-consuming. The analysis, planning and execution of key SEO optimisation areas like backlink building or content writing takes a lot of time. Google demands high-quality, and if your website doesn’t deliver you just won’t see good results.
    Once the changes are implemented it takes Google and other search engines time to recognise the improvements.

    All of this combined makes SEO the long road, but often the one that provides sustainable and long term success. Unlike digital marketing options like Google ads, the business you can gain from organic search is free.

    Say Hello

    Please contact us any time for help with your website, online store or digital marketing solutions. With 50+ team members across 6 time zones, we can usually respond quickly.

    If you are a client of Concise and have any hosting issues, our in-house technical infrastructure support team is available for clients 24/7.