An SEO Perth Agency
With a Difference
If you run a local business in Perth and want to improve your visibility in search engines, have a chat with the friendly SEO team at Concise Digital.
Concise Digital is a trusted and local Perth-based SEO team made up of experts with a proven SEO track record and experience dealing with growing Perth businesses.
You probably found yourself on our website because – like many Perth businesses – you realise that you need SEO services but you’re not quite sure what search engine optimisation even is, let alone where to start.
That’s where we come in. We know that Search Engine Optimisation (SEO) is complicated. As an established Perth-based SEO company, we’ve got the know-how and experience to increase your online visibility in search engine results pages (SERPS) and will do our very best to demystify SEO in the process.
Our expert SEO team is experienced in all areas of SEO, including on-page SEO, off-page SEO, and technical SEO.
We’re passionate about supporting local businesses. Since 2005, Concise Digital has been providing SEO services and independent expert recommendations and advice to help grow local Perth businesses.
However, we’re not only experienced in the local Perth SEO Market. Our SEO company also works with clients throughout Western Australia, as well as interstate and globally, but we’re proud to call Perth our home base.
What is Search Engine Optimisation?
Put simply, Search Engine Optimisation (SEO) is the process of improving your website to increase your visibility in search engine results pages and provide a positive user experience.
However, any SEO agency will tell you that Search Engine Optimisation is slightly more complicated than this description makes it sound.
How Does SEO work?
Google and other search engines are always striving to improve the experiences of people who use their search engines. If search engines are to improve themselves, they must improve the search engine results that they deliver to searchers.
If you used Google to search for ‘SEO Agency Perth’ and the organic search results were difficult to use/understand SEO company websites, you’d be annoyed, right?
Google (or any other search engine) wants searchers to have a positive user experience, and not feel frustrated by receiving unhelpful or irrelevant results.
It’s important to continually make improvements to your website to ensure that you’re providing the positive user experience that Google and other search engines are looking for.
SEO is Complicated!
When it comes to Search Engine Optimisation, there is endless information.
You may find that the information you hear from some SEO companies (often those that offer cheap SEO services with confusing SEO contracts) is conflicting and difficult to understand. We know that all of the complicated jargon that these SEO companies use can make it seem very overwhelming.
SEO is a complex field of digital marketing, and it’s always changing in response to algorithm updates by Google, Bing and other search engines.
However, successful SEO always keeps the user and their search needs at the forefront. But it’s not so simple, as there are dozens (or hundreds) of technical and creative things to get right to, which is why engaging an SEO Perth service like the team at Concise might just be one of your smartest business moves yet.
Our Perth SEO experts are all about making SEO as painless and easy to understand as possible. We’ll give you the right recommendations (in simple terms!) and help you implement them.
Meet Gareth.
Our Local Digital Marketer/Educator
& Concise Digital Director.
My name is Gareth Lane, and I’m the founder and one of the directors of Concise Digital – Australia’s most trusted digital marketing agency. I live in Perth, Western Australia, and I enjoy wine, food, and the sun.
My passion is helping small Perth businesses achieve SEO success by showing you the mistakes I made, teaching you how I make sales and how to get SEO results through targeted SEO strategies, and ensuring you avoid the advice that did nothing for me.
I run regular talks, workshops, and meetups on all things SEO-related and on SEO strategies.
If you’d like to have a chat about how Concise can meet your business’ SEO needs, please feel free to drop me a line at (08) 6446 6967 or email me at [email protected].
Want Greater Exposure in Your Local Perth Market?
Our Perth SEO services are all about helping you reach your business goals. There are a number of different areas of SEO that need to be considered to gain more visibility in search engines. Working on technical SEO, on-page SEO, off-page SEO, and local SEO will help you outrank other Perth local businesses.
Even if you don’t target customers in specific areas, and instead sell your services or products Australia-wide or even globally, SEO will help increase your visibility for your important keywords.
Technical SEO
Technical SEO is all about optimising your website’s search performance.
We begin by identifying technical SEO flaws and areas for improvement on your website through an SEO audit.
We then implement these improvements by essentially ‘cleaning up’ your website (through ‘tweaking’ details like canonical tags, XML sitemaps, robots.txt file, fixing broken links, redirect chains breadcrumbs, URL structure etc.) and improving your website’s performance (through core web vitals & speed optimisation, mobile usability, and fixing broken links).
The good news is that technical SEO can lead to quick wins in improving the visibility of your web pages on search engines.
It’s important to note, however, that SEO isn’t a simple ‘set and forget’ process. Websites need to stay up-to-date with the ever-changing search engine ranking factors, and changes to your website can lead to SEO issues arising, so upkeep is important.
On-Page SEO
On-page optimisation is the process of making improvements directly to different pages of your website to ensure that people visiting your website and Google (as well as other search engines) have a positive experience and find information/products/services that are relevant to what they’re looking for.
On-Page SEO typically involves tasks like metadata creation and optimisation, adding structure data, SEO tuned high-quality content on web pages and blogs, image alt tags, and internal links between relevant content.
Off-Page SEO (Link Building)
The biggest component of Off-Page SEO would be backlinks. This is a proven SEO process where we make improvements ‘off’ your website by building links back to your website. Link-building signals to Google that your website is a trustworthy source and an authority on the subject.
This in turn helps to boost your website higher in the search engine rankings and thus potentially gain more visitors to your website from Google.
Local SEO
If you are a Perth business that services or sells products to a specific geographical location, using Local SEO services is essential.
Local SEO includes both Google Business Profile management as well as building citations in online directories and optimising your website for local queries.
Our team of SEO experts are Perth-based, and this local SEO knowledge and reach allows us to provide a tailored approach to our SEO services.
Local SEO is all about getting your website to appear in Google Search Results and on Google Maps, as well as on other search engines such as Bing Places. For example, if you owned an Italian restaurant in Leederville, it would be crucial for your business to appear both on Google Maps and in the search results for ‘Italian restaurant Leederville’.
If you want to stand out from other businesses in your local SEO Perth results and to see more people visiting your website (and potentially utilising your services or buying your products), then this local SEO service is a must.
What is the First Step When Starting SEO?
Step 1
Free Consultation
We offer a free consultation to get you started on your SEO journey.
Our SEO team needs to form a clear understanding of your goals for both your business and website so that we can determine the best way to help you achieve them.
We want to know what makes your services or products unique and what specific benefits and value you provide your customers.
We invest time in getting to know both you and your business, and we meet with you to answer any questions you have and see if engaging an SEO company is the right path for you.
Other Perth SEO Agencies may not be as transparent about this, but we’re going to let you in on a little secret….while SEO services will be helpful for most businesses, not all businesses will benefit from working with an SEO agency.
This is why we need to get to know your services or products so we can determine if using an SEO service is the right path for you. Whether you prefer to meet you in person over coffee (we’re big fans of Little SoHo Coffee Co in Perth CBD) or have a video chat or phone call, it’s up to you.
Step 2
Fill in our SEO Brief
If you want to engage our SEO services following your free consultation, the next step is to come on board as one of our valued SEO clients and fill out a detailed SEO Brief.
Completing the SEO Brief is the most efficient way for our SEO clients to help us ensure that we get your SEO strategy right from the very start.
Step 3
SEO Audit
As the next step in our process, we offer a thorough and comprehensive SEO audit.
An audit is required on any existing website to identify site issues as well as opportunities for improvement that can help to improve your search visibility.
Any Perth SEO agency worth their salt will not skip this crucial step.
The best SEO services will analyse your close competitors and include data on your competitors so you can see how you stack up against them in organic search.
Using Google Analytics and Google Search Console (as well as other SEO tools), our Perth SEO experts complete an audit of your website. In your audit report, you receive a list of recommendations and tasks to be completed in priority order. The report is written in plain English, with easy-to-understand explanations and clear action points.
Unlike some other SEO companies that lock you into contracts, you can get an audit from Concise Digital on its own, with absolutely no obligation to engage our other SEO services.
Step 4
Keyword Research
Keyword research is the next step in the SEO process.
While it might sound a bit daunting, our SEO team are superstars when it comes to keyword research.
Before we can optimise your website, we have to know what search terms your customers use when searching for businesses like yours, as well as the search volume of each term and how feasible it is to rank well for those terms.
Keyword research is helpful in choosing the right keywords and finding new opportunities to attract visitors to your website.
Using the right keywords that are relevant to your products or services means more people clicking on your website, and more of the ‘right’ people i.e. those that are seeking your particular services or products.
As a part of keyword research, we use ‘keyword mapping’ to ensure there are unique pages on your website that capture the different ways people are searching for your business.
For example, if you run a gardening business that services Perth and its surrounding suburbs, you might focus on the keyword ‘gardeners Perth’. This keyword is great for an SEO campaign, but you could also consider adding keywords for other gardening services people in the area might use, like ‘mowing services Perth’ or ‘tree pruning Perth’.
Step 5
SEO Strategy
Once the audit report and keyword research are completed, we use these findings to begin creating an SEO strategy that can lead to a successful SEO campaign for your business.
It’s important to note that there is no one-size-fits-all approach when it comes to SEO, and our SEO team works hard to create a strategy that is perfect for your business. Our Perth SEO specialists will create a tailored SEO strategy for a 12-month period, highlighting the priority items for the beginning months.
You will see a breakdown of how long each task may take and when it will occur. We take into account your unique business SEO goals, the current situation of your website, and your available resources.
From here, you can choose to use Concise Digital’s SEO specialists to start optimising your website, or not, and there are usually tasks you can do yourself – it’s up to you.
increase in revenue
year on yearincrease in organic search traffic year on year
The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.
increase in revenue
year on yearincrease in organic search traffic year on year
Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.
in sales within 6 months
Less Ad Spend
We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.
Why Engage Our SEO Services?
When it comes to SEO, Perth, here’s our promise to you:
Concise Digital will be honest and realistic with what SEO results we can achieve for your budget.
We will provide you with independent expert recommendations and advice, proven SEO strategies, and personalised SEO goals.
We will do our best to increase your visibility in SERPs through using SEO best practices that make sense for your business.
We are Honest
We believe in a zero-fluff approach, which means we will always be straightforward and honest. SEO is not a once-off advertising task. It is important to understand that SEO is an ongoing process.
If you want long-term success, there aren’t any quick magical tricks we can do to get you to the top of Google.
In most instances, it can take between 4 – 12 months to see results, depending on the complexity of your site, the competitiveness of your industry in organic search, and your budget. The truth is, we cannot promise ‘1st-page rankings’ – and, in fact, Google also warns against dealing with any SEO companies that make these B.S. claims.
At Concise, we are all about transparency and doing what’s best for your business. While most businesses can benefit from SEO, in some cases other digital marketing services may serve your goals better. For example, if you are looking for fast results and want to make new sales to more new customers quickly, then paid advertising like Google Ads may be the best approach.
In some cases, your industry may be so niche or new that SEO is unlikely to bring you success. If customers do not know to search for your products or services, then SEO may not be the best investment for you. Other types of digital marketing, like social media, may be a better option to promote new products or services that people aren’t searching for yet.
We Deliver Valuable Results
If you are looking around for a new Perth SEO agency, you’ll probably come across language such as: “We will skyrocket your rankings” or “We’ll send your organic traffic soaring”.
It is possible to quickly gain lots of new organic traffic, but is it relevant traffic? Will that traffic help to achieve your goal? If the new traffic bounces away from your website without engaging and the website traffic does not convert into sales, then it is irrelevant and wasted traffic.
It is also possible to improve search engine rankings, but if you have a high ranking for search terms that your customers never use, then the SEO work has been wasteful. There is little point in ranking well for zero-value or low-value keywords.
In some instances, lower volumes of organic traffic may not be a bad thing if your organic traffic is highly qualified and your conversion rate is high.
At Concise, we’re all about ensuring that our SEO services deliver results that bring value to your business.
No Lock-in Contracts
Concise Digital has no lock-in contracts or tricky ‘Terms and Conditions’ with any of our SEO services. While you have the option to move from us at any time, we’re proud to say that most of our clients stay with us for years.
Affordable SEO services
Concerned about SEO cost? We offer one of the most affordable SEO Perth services.
Our pricing is simple and transparent, and we will always do our best to ensure that our SEO costs are within your budget.
At the start of an SEO campaign, there is typically a lot of strategic analysis and technical fixes required, which we call foundation work. After this is complete, it’s easy to scale back your hours to suit whatever monthly budget you are happy with.
Good organic rankings need to be achieved and then maintained with ongoing tasks as part of your SEO strategy. For this reason, we recommend keeping a consistent monthly budget.
To determine how many hours per month you should allocate, our SEO consultants will need to thoroughly research your industry and the competitiveness of your keywords in organic search. This is determined during the foundational stages.
We are Flexible
While we may recommend a certain number of hours per month, it’s completely up to you how much you want to spend. Every business has different digital marketing and budgets, so if you prefer to do some tasks yourself and engage us for other SEO services, that’s completely fine.
There’s no obligation to do any of the SEO-recommended work and you can get others to help you if you want. It’s up to you. We tell you the facts. After that, you choose what is best for you and your business.
You can choose to spread the tasks over 1 – 3 months or more. We make it fit with your workload and also your budget. We’re flexible and we’re here to help.
SEO & Development Under One Roof
As an experienced web design and development agency, we make it easier for clients to improve the SEO on their websites. After an SEO audit is completed on your website, many of the recommendations made by our SEO consultants will likely require a developer to implement them.
Rather than having to seek out a web development agency to make these improvements, our SEO consultants will liaise with our in-house development team to get the job done properly.
You can rest easy knowing that the Concise team is with you every step of the way from go to whoa! You won’t be stuck with a daunting list of technical fixes that you don’t quite understand. Save yourself the headache of having to source and explain to another developer what they need to do to get the job done, we’ve got it all covered.
Let’s Chat
Please leave your details below or give us a call on 1300 226 624
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