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What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising your website and content to maximise your visibility in organic search results (get your business on the first page) and drive website traffic.

Doing the optimisation correctly is challenging and when you investigate it, you will find differing opinions on how to do it best. This challenge is compounded by the fact that algorithms are constantly changing and improving which means content that ranked well today may not rank well tomorrow.

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Meet Nicole

Our Local SEO Specialist

My name is Nicole Molloy, and I’m a long-time local of Joondalup, Perth, Western Australia and an expert in all things search marketing.

I have over 20 years of experience in the media industry with a specific focus on digital marketing and SEO for the last 10 years. I have used my experience to help many businesses across different industries to create a lasting online digital presence.

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(08) 6118 6905 Email Me

Joondalup SEO Services

Search Engine Optimisation is an umbrella term for many different elements that collectively determine your position search engine results pages. Depending on your objectives a comprehensive SEO plan will include a combination of these components.

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  • SEO Audit

    As an SEO company, Concise Digital performs extensive SEO audits to ensure all issues and opportunities for improvement are identified.

    This service can be completed in isolation and will still provide your business with a range of options for SEO improvement that if implemented will provide substantial results.

  • On-Page SEO

    This service is all about improving your website by enhancing content via SEO copywriting, improving loading speeds, ensuring your website is mobile-friendly, adding appropriate metadata to your web pages and ensuring your site is populated with the correct URLs and website hierarchy.

  • Off-Page SEO (Link Building)

    Our Joondalup SEO Specialists are experts at creating natural high-quality backlinks to improve your site’s credibility. Backlinks are links on other websites to your business’s website. These links make your website more authoritative which can improve your rankings.

  • Local SEO

    Businesses that provide their products or services locally should be targeting customers in their local area. Your Google Business Profile (GBP) is an essential component of any local SEO strategy especially if you want to rank well in Google search results.

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  • Conversion Rate Optimisation

    Concise Digital and our local Joondalup SEO specialists understand that the primary focus of your website should be to attract new customers, sell your products and generate customer enquiries and engagement. Therefore Conversion Rate Optimisation (CRO) is extremely important.

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  • Transparent Reporting & Education

    Our search engine optimization specialists pride themselves on being able to communicate SEO concepts in plain English. We provide in-depth monthly reports that demonstrate how well we are delivering on our SEO plan.

What is the First Step When Starting SEO?

Step 1
Understand Your Business

Good SEO is about achieving your business objectives. Therefore, the first step in your SEO journey is for us to understand your business and your objectives.

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Step 2
Fill in our SEO Brief

If you want to engage our SEO services following your free consultation, the next step is to come on board as one of our valued SEO clients and fill out a detailed SEO Brief.

Step 3
SEO Audit

Finding any issues in your website that impact your rankings is the objective of the SEO audit.

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Step 4
Keyword Research

A step that can’t be missed or rushed is keyword research. The research conducted in this step informs the entire structure and approach to your website.

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Step 5
SEO Strategies

Our final step is to produce for you a strategy that we can execute together or for you to execute on your own.

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Recent SEO Results


increase in revenue
year on year


increase in organic
traffic year on year

The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.

See Full Case Study
See Full Case Study


increase in revenue
year on year


increase in organic
search traffic year on year

Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.

See Full Case Study
See Full Case Study


in sales within
6 months


Less Ad Spend

We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.

See Full Case Study
See Full Case Study

Why Engage our Services?

SEO is a journey, and it is important that you select the right digital agency to go through the process with you. Concise Digital makes the following commitments to you.

  • We are Honest

  • We Deliver Valuable Results

  • No Lock-in Contracts

  • Affordable SEO services

  • We are Flexible

  • SEO & Development Under One Roof


Based on 44 reviews
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What Our Clients Have to Say

Concise Digital has received 4.9 Star Rating From 44 Google reviews


Based on 44 reviews
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Let's Chat

Please leave your details below or give us a call on 1300 226 624

    Got a Question About Our Joondalup SEO Services?

    What Are the Benefits of SEO Compared to Other Types of Digital Marketing?

    Good SEO is a long-term solution to delivering free traffic to your website. However, effective search optimisation is difficult and you will need to invest in an SEO specialist to do it right.

    Paid advertising when implemented by a Google Ads specialist delivers immediate results for your business. However, when you stop investing in the ads the traffic flow stops as well.

    What Is the Difference Between SEO & SEM?

    SEO takes a lot of time, effort and expertise before it starts to deliver results. But when it does those customer conversions come at a very low ongoing cost.

    In contrast to this SEM or Search Engine Marketing is paid advertising that still takes a lot of skill to execute well but it provides immediate leads or conversions. Google Ads is the largest SEM platform and our team of experts can put together an effective campaign for your business.

    Therefore if you are looking to see some immediate results from your digital marketing then complementing your SEO efforts with a paid campaign is the way to go.

    Do I Need SEO?

    Generally, yes. SEO is best suited for those businesses that have customers that are Googling their products or services. New products that have very low awareness amongst potential customers can benefit little from SEO.

    Why is Google Referred to the Most?

    70% of global internet searches and 95% of Australian internet searches go through Google. Therefore, we refer to Google so much as it is by far the most used.

    How Much Do Our SEO Campaigns Cost?

    Concise Digital operates on a simple hourly rate billing model. So, we will recommend what we think is appropriate for your business to spend to get results or you can tell us what you can afford.

    How Long Until I See Improvements?

    SEO is not the fastest marketing process available. Google states that it can take between 4 – 12 months before you see results. Don’t believe us? Hear it from Google. This doesn’t mean you can’t get some immediate benefits, but lasting benefits will take some time to realise.

    Say Hello

    Please contact us any time for help with your website, online store or digital marketing solutions. With 50+ team members across 6 time zones, we can usually respond quickly.

    If you are a client of Concise and have any hosting issues, our in-house technical infrastructure support team is available for clients 24/7.