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Google Ads (Adwords) – Professional Setup and Management by Concise Digital

We believe in Digital Marketing Education

Google Ads Specialists. Australia’s Most Effective PPC Agency

Got a working website with great content and SEO but losing patience on the long wait to monetise it? You’ve got to find the missing piece of your puzzle. Google Ads is the way to do it! Contact Concise today to get you started.

Start your Google Ads Campaign

Let us first define what it is. Google Ads is an online market platform which gives your website visible on top of the Google search results based on the keywords that you have paid for.

When searching for something on Google, you may have come across search results with Google Ads advertisements appearing on top. These search ads commonly look the same as with the regular search results (or what we call organic search results). But you will notice that Google Ads advertisements are labelled with “Ad” beside them. Another thing, these ads show up before the organic search results.

Another important thing to know about Google Ads is the charges that you will have to pay for each click when they appear on search results. It sounds complicated but it’s not! Google calculates each click on your ads and then charge you for it. With Google Ads, you will also know how often your ad appeared when someone searches for your keyword.

Benefits of a Google Ads Campaign

Google Ads allows you to run ads to generate more leads and profit. This means allowing you to bring more traffic to your website so you could sell more products and services online. However, this strategy can be expensive especially if you do not know how to do the right strategy to do it.

As this strategy can be quite expensive, it’s worth getting a professional like Concise Digital to set up and manage your ads. Here are a few benefits from running a Google Ads (or Adwords) campaign:

1. Works faster than SEO

Both the SEO and Google Ads are a powerful strategy to generate traffic, leads and revenue. SEO is a long-term strategy to keep your pages ranking on top which takes a lot of time, with Adwords you can make your website rank in just a few clicks. While SEO is always important, Google Ads beats SEO’s long wait to make your website rank on top. It’s the fastest way to rank #1 in search results

2. Appear to a specific audience

Google Ads offers different ways to show your ads to the audience with specific interests. It allows you to create campaigns that target the following:

  • Keywords: Your ad will appear on the terms that you specify that you think your customers will look for.
  • Ad Location
  • Age, Location, and Language: You can set the age, location, and language of the audience that you want your ads to appear.
  • Days, times, and frequency: You can set on when and how often your ads appear.
  • Devices: Your ads can appear on all types of devices. You can also set which devices your ads appear on and when.

3. Manage your costs

With Google Ads, you only pay when someone clicks your ad. But the good thing is that you can control how much you can only spend per ad, day, and month.

4. Measure your performance

Google Ads allows you to see if your ad is effective or not. You will get to track if someone clicked on our ad and made actions such as buying your products. You will know which ads get a high number of clicks and which are not.

5. Monitor your campaigns

With Google Ads, you can also use the tools that they offer so you can easily monitor and manage your campaigns. These tools include My Client Center (MCC) manager account and Google Ads Editor.

Start your Google Ads Campaign

How to optimise a Google Ads Campaign

Here at Concise, we know Google Ads is one way to generate sales in the quickest way possible (if you know how to do it right). Its primary objective is to make your business appear in front of many potential customers that are looking for your products and services.

There are several ways on how to optimize your ads to generate sales and here are some of the most effective ones:

Google Ads is also one way to generate sales in the quickest way possible (if you know how to do it right). Its primary objective is to make your business appear in front of many potential customers that are looking for your products and services.

1. Manage your bid.

Keywords are a very important part of online marketing. You must ensure that you select the appropriate and best keywords to create more sales. In choosing the effective keywords you should include your product offerings as part of it.

Also, it’s a good strategy to know where a serious buyer might be in the buying process. You may create effective ads on keywords like buy or purchase.

Another tip is to use negative keywords. This allows you to see the keywords that are not really important. You can use the tool Keyword Planner and the search terms report to find negative keywords.

Lastly,
know the specific keyword query that is frequently used by the potential buyers.

3. Create attractive ads for your prospect customer.

Attractive ads mean appropriate message at the right moment which inspires your potential buyer to purchase your service.

4. There are many more tip and tricks to optimise and manage your campaign. Here is an article on Quaility Score for example.

Give us a call today on 1300 2266 2473 to discuss how we can help you out with setting up a top-performing Google Ads campaign.



 

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