We do Search Engine Optimisation (SEO) and we do Search Engine Marketing (SEM). Both are important.
SEO helps improve free organic rankings so your web pages appears in Google's search results. This takes skill and time.
SEM uses paid Google Ads to get ads for your web pages to the top of Google's search results. This takes skill and money.
SEO usually takes time (months) to see results. With SEM, Ads for your business can appear almost immediately.
If you want good results fast, then SEM is what you really want to be doing. Use paid Ads to promote your business throughout Search Engine Result Pages (SERPs) and on Maps and other listings. On mobile devices, ads sit at the top of the page so there's no point focusing solely on SEO when most consumers are going to click an Ad. Focus your efforts on Search Engine Marketing, and you'll see that promoting your business online can actually work, just like our hundreds of other happy SEO / SEM customers throughout Australia and beyond!
SEO takes time and skill. A lot of web agencies say they do it, but not everyone does it well. Some digital marketing agencies spend a lot of time selling their clients the latest and greatest SEO strategies without even getting the fundamentals right. Other agencies will take your money on a 12 month contract but do very little work at all to improve the search engine rankings for your website. At Concise Digital, we're different. No long-term contracts. No BS. No pretend 'magic'. We make sure your website has the SEO fundamentals right, and then we help Google recognise your website as a credible authoritative source of information. Good SEO is not magic. Relevancy is the most important SEO concept. Make it easy for Google to quickly deliver relevant content that is accurate and credible. If you think about it from Google’s point of view, then SEO becomes quite simple. At Concise Digital, we know how to do SEO well.
Concise Digital is an Australian SEO and SEM agency you can actually trust!
You have one point of contact, and access to everyone you need without contracts, no minimum spends, no sneaky t&c’s. You have simple and transparent billing with one affordable hourly rate.
And we're available 24 hours a day, 7 days a week.
There is no magic SEO wand but there are lots of things to get right. Our SEO specialists get great results with SEO for other clients and we can help you too. Here’s how we do SEO. It is open, honest, transparent and excellent value.
We start with a comprehensive initial audit which provides you with a list of recommendations and tasks to be done. The report is written in plain English, not techno-speak.
You can do some of the tasks yourself and you can engage us to do other tasks. There’s no obligation to do any of the recommended work and you can get others to help you if you want. It’s up to you. We tell you the facts. After that, you choose what is best for you and your business.
You can choose to spread the tasks over 1-3 months or more. We make it fit with your workload and also your budget. We’re flexible and we’re here to help.
Your website needs to be built so your visitors love it and Google loves it too. And your website needs to load fast and be mobile-friendly. Then it’s about your On Page SEO.
With SEO today, Google assesses the ‘intent’ of each searcher and then delivers search results to meet that intent.
We make sure each page is built properly for good SEO. We help you figure out the Search Intent and Keywords for each page.
And we can work with you to make sure your page content satisfies the search intent for each page (words, images, videos, graphics, etc)
You can learn more about that here in this special SEO webinar.
For good SEO, you also need to be a trusted source of good information. Google uses various signals to decide which webpages it trusts the most.
The number of good quality backlinks to your site really does matter. Citations and directory listings are also important, especially for local businesses.
People use links to navigate to your site, and search engines use the links to crawl between websites and between the pages on your website. High-quality links put you ahead of your competition. We can show you how.
A citation is an online mention of your name, address, and phone number. Citation building in local business directories, industry and community sites, websites and apps and on social platforms help users discover your business.
Citations also help your local search engine rankings, but only if the directories are trusted and the citations are accurate and consistent. Talk to us for more info.
Unlike many companies in our profession who have fancy offices, plush couches and uber cool studios with espressos and chocolate chip muffins on arrival (it does sound nice), we don’t. And while we do have an office here and there, almost all of our team works remotely, they get to work when they want and how they want.
This means our team members are happier (average retention rate 7 years!), they are more creative, they work more efficiently and above all else are more cost effective for you.
Fancy offices are nice, but it all has to get paid from somewhere… And that somewhere is your pocket.
We are constantly amazed by our competitors who have never asked their customers what their customers want. You can do all the marketing and promotion in the world but if you don’t solve problems for your customers, they will never buy.
We believe if you think like a typical customer and build an experience to suit them, all else will follow.
It’s the little things that make the phone ring.See what our customers say
The digital marketing industry is full of naughty sales people running around selling products and services to unassuming customers that have ridiculous contracts yet achieve absolutely nothing at all. And we don’t like it.
We believe this issue comes down to a lack of education and understanding in the market and thus wanted to do something about it.
Our Digital Marketing workshops are 100% educational, explained in layman terms and without sales pitch!
Plus we guarantee you will learn something new, or your money back, no questions asked.Workshops
The relationships we hold with our clients are primarily based on trust. Our solutions are trusted because we believe in the products, services and relationships provided by our partners and suppliers.
We offer a great value service, we don’t claim to be the best, nor are we at the absolute forefront of digital marketing. Yet, the solutions we provide to clients are tried, tested and proven to deliver results that exceed the cost of the investment.
We couldn’t do this without the continued support from our partners and their commitment to delivering on their promises which has helped us deliver on our promises to our clients.
In this digital world, there is no substitute for experience. 30,000+ projects delivered to 1,000+ customers in 10+ years.
Gives you peace of mind that we know what we’re doing.
Means we’ve most likely done it before for someone just like you.
No need to waste your time working out who can solve your problem and no need to get in the middle of a fight between your web designer, your web developer and your hosting provider. At Concise they sit next to each other. And they’re all just $100/hour.
Our designers create the graphics, banners, adverts & promotional material to make you look good online
Our developers do the heavy lifting to ensure your websites and apps are functional for your customers.
Our Digital Marketers create the ideas, ads & analyse the data to improve ROI and ensure the phone is ringing
Our Tech Support team keep everything running smoothly 24 hours a day, 7 days a week.
Our Client Access Portal, appropriately named “CAP” allows you to interact with our team 24 hours a day, 7 days a week from anywhere in the world and on any device.
We work with businesses across all industries in all countries, but our typical customers are those who don’t have or don’t need an in-house digital marketing team.
83% of our customers have been with us for more than five years. And that’s without any contracts!
57% of our customers are small businesses, most of whom are small family run businesses who rely on us to keep their websites and digital marketing running 24×7.
91% of our customers are Australian but thanks to video conferencing and digital meetings, we can work with our customers anywhere at anytime. If you’re in Perth, our director is always keen for a coffee!
We are analytical marketers, we make decisions backed by numbers. No longer does marketing need to rely on gut feel.
Numbers don’t lie, if the phone isn’t ringing, the sales aren’t pumping and the bottom line is decreasing, you’ve got problems. We can help!
Whatever your problem, we’re very likely to be able to fix it and if we can’t, we’ll point you towards someone you can.
We’re not limited by location, we can work on your problems no matter where you are in Australia.
We don’t all work 24 hours a day but we guarantee there will be someone available, 24/7 to help you.
For SEM, we start with a detailed assessment of your products & services, pricing, customers, competitors and more. We study your sales processes and conversion ratios to know how many sales you may get from website visitors you attract. We try to get into the heads of your customers so we know how they think and what they are likely to search on to find your business and your products and services. Then we plan the best Ad campaigns to reach them.
It's similar with SEO. We need to understand your business and get into the heads of your customers. We conduct a detailed SEO Audit Review of your website, and provide you with a written report of our recommendations. Some of the recommendations you can probably do yourself, others may be a bit 'technical', so we talk that through with you. You can engage us to do some or all of the recommendations in whatever time period suits you. Or you can use our report and get the work done by someone else. It's your call, but at least you know exactly what needs to be done.
No Sneaky T&Cs
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No matter the size of your organisation, no matter the task at hand, we believe in clear and transparent billing. Our hourly rate across the board, no matter who you deal with or when you deal with them, is $100/hour.
SEO is slow and time consuming for Startups so Google Ads are often the quickest, easiest way to get traction when you're a startup.AUD $100/HR
Having a great website is useless unless customers can find you. If you're not #1 in Google, or at least on the 1st page, get in touch.AUD $100/HR
Connect with us on social media as we share links to news, vital updates and other cool stuff to make you money and save you money.
Now you can learn how to stay on top of change in the digital world. We run workshops and webinars to help our clients and our community. Most of these are free.