What do you love most about where you normally shop? The friendly staff? The lovely showroom? The fact you can try the products there and then? All of the above?
Well you don’t get any of that when you shop online. There are no sales staff, just photos and words. There are no change rooms, no examples to touch, smell or feel. However, the shop is open 24/7, incredibly faster to make a purchase and you have access to hundreds of thousands of shops at the click of a button.
So if you’re planning on selling online, you need a niche otherwise you’re wasting your time! Out of the millions of websites out there, only a handful are successful businesses. But those are immensely successful. www.ebay.com.au, www.dealsdirect.com.au, www.seek.com.au (they sell people online!), www.realestate.com.au to name a few.
Perhaps you have a product or service that no one else has? That’s an excellent start. That means the customer has no choice. If they want ‘x’ they are going to have to buy from you. Or you are able to offer that product or service better than anyone else. Or you might be able to differentiate on price or shipping.
Why do you need to do this? Because the next website is only a click away. To get in the car, drive across town, park, get out, walk in, look for the product, ask the same questions to get the price, takes time. And shopping online (in the customer’s eyes) is about saving time and making it easier. Computers (most of the time), make our life easier. Online shopping is no different.
Selling your products and services online is not easy. It takes a great website, loaded with niche products, excellent images and informative descriptions. It also needs marketing. And that’s an entire new conversation with lots of the word Google!
However, done correctly, an online shopping website can provide immense benefits. Access to thousands more customers all over the world. No staff. Minimal overheads. Run it from home. Or a sun lounger!
All you need to get started, is a laptop and a niche.
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