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Upcoming Email Verification Mandates for E-commerce from Gmail and Yahoo

Upcoming Email Verification Mandates for E-commerce from Gmail and Yahoo

Posted in Email Configuration by on January 18, 2024
Last updated on 29/01/2024
Upcoming Email Verification Mandates for E-commerce from Gmail and Yahoo

Key Changes Are On The Horizon Concerning Email Communications!

Starting February 2024, Gmail and Yahoo are setting new authentication standards for bulk email senders. This article will guide you through these updates and help you prepare your business for the changes.

Understanding the New Authentication Requirements

A. What are the Changes?

Gmail and Yahoo are now requiring businesses that send bulk emails to implement stronger email authentication protocols. This involves the addition of a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record for any domain used to send branded emails.

B. Why the Change?

Google Mail explains that even though their systems block a significant amount of spam and malicious emails, the sophistication of email threats has evolved. They emphasize the importance of verifying sender identity to protect users from spam and phishing attacks.

C. What Does it Mean for Your Business?

For businesses like Shopify stores that send emails from branded addresses, it’s essential to have a DMARC record in place, authenticate the email, enable easy unsubscribe options, and maintain a low spam complaint rate.

D. Who Needs to Comply?

While Google specifies the rule for those sending over 5,000 emails per day, Yahoo’s criteria are not clearly defined. It’s advisable for all businesses, regardless of size, to adhere to these guidelines.

Steps to Comply with Gmail and Yahoo’s New Authentication Requirements

1. Implement Email Authentication Protocols Set up DKIM, SPF, and DMARC for your domain. This will help in asserting the legitimacy of your emails and safeguarding against malicious activities.

2. Simplify the Unsubscription Process Ensure your emails contain a straightforward, one-click unsubscribe option, and process these requests promptly.

3. Maintain a Low Spam Complaint Rate Keep your spam complaints below the threshold of 0.3%. Regularly monitor your email performance to stay within this limit.

4. Avoid Using Gmail or Yahoo in ‘From’ Addresses. Switch from using @gmail.com or @yahoo.com addresses to ones that include your business’s domain.

5. Establish a Branded Sending Domain. Use a branded sending domain for better control and improved email deliverability. This will be mandatory for significant email senders to Gmail and Yahoo inboxes starting February 2024.

6. Match Your ‘From’ Address with Your Domain Ensure that the ‘from’ email address aligns with your branded sending domain for DMARC compliance.

Non-Compliance Consequences

Shopify has alerted its users to these changes, cautioning that non-compliance may lead to Shopify altering the sender’s email address to a generic one. This could impact your brand’s visibility and email effectiveness.

Final Thoughts

Adhering to these new standards is crucial for maintaining your email’s integrity and effectiveness. Familiarize yourself with terms like DKIM, SPF, and DMARC to fully understand and implement these changes.

Need help navigating these new email marketing waters for your Shopify store? Don’t hesitate to get in touch for expert assistance.

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