Apple is about to roll out an iOS 14 update (mobile operating system) by the end of February that will affect the tracking of iPhone usage events data collection for Facebook and Instagram ads. If you are using Facebook or ...Read More
For most businesses, customer acquisition is a marketing cost that is necessary if you want new customers. More importantly, to ensure a return on investment, a business needs to retain the customers they have acquired, by reaching out to the ...Read More
Venturing into digital marketing can be a bit of a daunting task with lots of acronyms, lots of platforms like Google and Facebook and lots of consultants who over complicate it. The Concise Digital Marketing team have put together all ...Read More
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