When it comes to SEO, here’s our promise to you: Concise Digital will be honest and realistic with what we can achieve for your budget. We will provide you with independent expert recommendations and advice, and we will do our best to increase your SEO visibility using SEO best practices that make sense for your business.
At Concise Digital we offer affordable SEO services that will help grow your business.Read More
There is no one-size-fits-all approach when it comes to SEO. Our team of SEO specialists will create a tailored SEO strategy that takes into account your unique business goals, the current situation of your website and your available resources.
Search Engine Optimisation (SEO) is the process of improving your website to increase your visibility in search engines.
When it comes to SEO, there is endless information that is often conflicting and confusing. SEO is a complex field of digital marketing that is always changing in response to algorithm updates by Google and Bing. But one thing that stays consistent is the goal of the search engine – and that is to provide results that best match the search intent of each user and provide each user with valuable help and a good search experience.
Good SEO requires keeping the user and their search needs at the forefront of whatever you do. But it’s not so simple, as there are dozens (or hundreds) of technical and creative things to get right too.
Before beginning any SEO services, we need a clear understanding of your objectives for your business and your website.Read More
The next step is to fill out a detailed SEO Brief. The information from the SEO brief helps us understand the ‘search intent’ visitors have when they look for your type of products and services. We then plan your keyword research and also perform a technical SEO audit of your website. Completing the SEO Brief is the most efficient time-saving process for us all to make sure we get your SEO outcomes right from the very start.
Keyword research is the next step in the SEO process. This is an extremely important foundational step that you cannot skip.Read More
To ensure we are choosing the right keywords we consider factors like: how relevant it is to your products or services, how many times on average the term is searched per month, and the feasibility of ranking well for each specific term.
An SEO audit is required to uncover issues with your website as well as improvements that can help to improve your search visibility.Read More
In your audit report, you receive a list of recommendations and tasks to be completed. The report is written in plain English, with easy to understand explanations and clear action points.
Once the audit report is completed, we have done the foundational work required to embark on creating an SEO strategy.Read More
From here, you can choose to use Concise Digital to start optimising your website or not. There are usually tasks you can do yourself, so you can engage us to do some of the SEO services and do others in-house – It’s up to you.
Search Engine Optimisation is made up of many different parts that should all be included as part of a comprehensive SEO strategy. The focus and priority of these elements will be different depending on the state of your site.
We offer an SEO audit service as the first step in our process.
Our audits are very comprehensive and identify site issues and opportunities for improvement. You can get an SEO audit on it’s own, without engaging our other SEO services.
Off-Page SEO is the process of making improvements ‘off’ your website to make your website appear more authoritative in Google’s eyes. The main component of Off-Page SEO is typically building links back to your website.Read More
On-page SEO is really the process of making improvements directly to different pages of your website to ensure users and Google love it.
This typically involves tasks like metadata creation, content enhancement, improving speed, making sure your site is mobile-friendly, creating Google friendly URL structures and site hierarchies.
If your business sells or services locally, then our local SEO services are essential to building your visibility in local searches. If you want to stand out from other businesses in your local area then this SEO service is a must.Read More
High quality, relevant and SEO optimised content is very important in helping you rank higher in search results.
Our SEO copywriting service aims to write content that helps your customers solve their problems while helping search engines understand what your website is about.
User experience is at the forefront of Google’s algorithm updates, and improving user experience starts with conversion rate optimisation.
As a CRO agency, we put a lot of focus on fixing any conversion issues with your website and finding opportunities to improve the experience to help convert customers.
We provide in-depth monthly reports to show how your SEO campaign is progressing. In these reports, you will find useful data with clear insights into how you are ranking organically as well a detailed list of the work completed on your account for that month.Read More
We believe in a zero fluff approach, which means we will always be straightforward and honest.
SEO is not a once-off advertising task. It is important to understand that SEO is an ongoing process.Read More
In most instances, it can take between 4 – 12 months to see results, depending on the complexity of your site, the competitiveness of your industry in organic search and your budget. The truth is, we cannot promise ‘1st-page rankings’ – and in fact, Google also warns against dealing with any SEO companies that make these BS claims.
At Concise, we are all about transparency and doing what’s best for your business. While most businesses can benefit from SEO, in some cases other digital marketing services may serve your goals better. For example, if you are looking for fast results and want to make new sales to more new customers quickly, then paid advertising like Google Ads may be the best approach.
In some cases, your industry may be so niche or new that SEO is unlikely to bring you success. If customers do not know to search for your products or services, then SEO may not be the best investment for you. Other types of digital marketing, like social media, may be a better option to promote new products or services that people aren’t searching for yet.
If you are looking around for a new SEO agency, you’ll probably come across language such as: “We will skyrocket your rankings’ or “We’ll send your organic traffic soaring”.Read More
It is also possible to improve search engine rankings, but if you have high ranking for search terms that your customers never use, then the SEO work has been wasteful. There is little point in ranking well for zero-value or low value keywords.
In some instances, lower volumes of organic traffic may not be a bad thing if your traffic is highly qualified and your conversion rate is high.
At Concise, we focus on your business goals to ensure our SEO services deliver results that are valuable to your business.
There are no lock-in contracts with any of our SEO services. And there are no tricky ‘Terms and Conditions’ to lock you in. You can move from us at any time, although we’re pleased to say, most clients choose to stay with us for years.
Our pricing is simple and transparent. Our hourly rate is $110/hr + GST. This rate is reduced to $100/hr if you can set up payment by direct debit.Read More
Good organic rankings need to be achieved and then maintained with ongoing tasks as part of your SEO strategy. For this reason, we recommend keeping a consistent monthly budget.
To determine how many hours per month you should allocate, our SEO consultants will need to thoroughly research your industry and the competitiveness of your keywords in organic search. This is determined during the foundational stages.
While we may recommend a certain number of hours per month, it’s completely up to you how much you want to spend. Every business has different marketing budgets, so if you prefer to do some tasks yourself and engage us for other SEO services, that’s completely fine.Read More
You can choose to spread the tasks over 1 – 3 months or more. We make it fit with your workload and also your budget. We’re flexible and we’re here to help.
As an experienced web design and development agency, we make it easier for clients to improve the SEO on their website. After an SEO audit is completed on your website, many of the recommendations made by our SEO consultants will likely require a developer to implement them.Read More
What Are the Benefits of SEO Compared to Other Types of Digital Marketing?
Compared to paid advertising, the organic traffic and subsequent conversions that come from SEO are free. Unlike Paid Ads, there are no ads with SEO work, so the effort you put in to getting a page to rank well will stay as long as your page is continually optimised for Google’s algorithm.This is different from paid advertising, where as soon as you turn off the ads, the leads and sales stop.
What Is the Difference Between SEO & SEM?
SEO is Search Engine Optimisation. SEM is Search Engine Marketing. SEO helps improve free organic rankings so your web pages appear in Google’s search results. This takes skill and time. SEM uses paid ads on search engines like Google Ads to get ads for your web pages to the top of Google’s search results. This takes skill and money, and Ad campaigns can usually be turned on very quickly.
Do I Need SEO?
While most businesses can benefit from SEO, not all businesses will need it. If you sell a product or service that people are actively searching for, then yes SEO can help you. However, if your product or service is quite new in the market, there may be low awareness and no one is searching for it.
Why Is Google Referred to the Most Over Other Search Engines?
The reason we focus on Google is because it’s the biggest search engine by far. Google contains 70% of the search market share, so it makes sense to make this a priority. In Australia, Google searches account for more than 95% of all searches in search engines.
How Much Do Our SEO Services Cost?
Regardless of the SEO service, our rate stays the same. We will recommend a certain number of hours per month to spend on your SEO based on a variety of factors. However, it’s completely up to you how many hours you would like to dedicate per month.
How Long Until I See Improvements?
Google specifies 4 – 12 months to see results from SEO work. The time frame depends on a range of factors, including your type of business, the size of your website and its current state, how much time you invest in it, and the competitiveness of your industry.
Good keyword research analysis is vital to find the keywords where you have a good likelihood of achieving SEO rankings that will generate more business for you.
While some SEO quick wins are possible, building lasting authority and creating additional value on your website can take time. Just like building a reputation for a physical store takes time, so does building your digital reputation.
Connect with us on social media as we share links to news, vital updates and other cool stuff to make you money and save you money.
Now you can learn how to stay on top of change in the digital world. We run workshops and webinars to help our clients and our community. Most of these are free.