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The Big Rebrand Checklist

The Big Rebrand Checklist

Posted in Miscellaneous by on November 17, 2014

So you’re thinking of rebranding your business? Great!

Here’s 25 rebranding ‘things to think about’ before you start the Big Rebrand

  1. Brand
  2. Brand Story
  3. Logos / Art Files
  4. Brand Guidelines
  5. Business Stationary Design & Print
  6. Promotional Items
  7. Marketing Material Design & Print
  8. Capability Statement
  9. Corporate Brochure
  10. Website
  11. SEO / SEM
  12. Social Media accounts
  13. EDM Platform (i.e. MailChimp)
  14. Newsletter Templates – HTML for the EDM and Indesign (for printing)
  15. Document Templates – Letterheads / Invoice templates / Tender Agreement Templates
  16. Domains & Online Real Estate
  17. Offline Real Estate
  18. Signage / Shirts / Uniform
  19. Promotional Products
  20. Re-Brand Launch Event
  21. Re-Brand Communication to client list (often forgotten but excellent way of re-engaging with customers)

Armed with the above list, your rebrand should be a great success!


Gareth Lane

No BS Digital Marketer/Educator

My passion is helping small businesses be more successful online by showing you the mistakes I made and ensuring you avoid the advice that did nothing for me.

I’m one of the directors of Concise.Digital. I run regular talks, workshops and meetups on Google, eCommerce and all things Digital Marketing.

I live in Perth, Western Australia, enjoy wine, food and the sun.

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