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The Big Rebrand Checklist

The Big Rebrand Checklist

So you’re thinking of rebranding your business? Great!

Here’s 25 rebranding ‘things to think about’ before you start the Big Rebrand

1. Brand
2. Brand Story
3. Logos / Art Files
4. Brand Guidelines
5. Business Stationary Design & Print
6. Promotional Items
7. Marketing Material Design & Print
8. Capability Statement
9. Corporate Brochure
10. Website
11. SEO / SEM
12. Social Media accounts
13. EDM Platform (i.e. MailChimp)
14. Newsletter Templates – HTML for the EDM and Indesign (for printing)
15. Document Templates – Letterheads / Invoice templates / Tender Agreement Templates
16. Domains & Online Real Estate
17. Offline Real Estate
18. Signage / Shirts / Uniform
19. Promotional Products
20. Re-Brand Launch Event
21. Re-Brand Communication to client list (often forgotten but excellent way of re-engaging with customers)

Armed with the above list, your rebrand should be a great success!

Gareth Lane

No BS Digital Marketer/Educator

My passion is helping small businesses be more successful online by showing you the mistakes I made and ensuring you avoid the advice that did nothing for me.

I’m one of the directors of Concise.Digital. I run regular talks, workshops and meetups on Google, eCommerce and all things Digital Marketing.

I live in Perth, Western Australia, enjoy wine, food and the sun.

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