We are an SEO agency with a Difference
We are committed to delivering results and transparency.
As an SEO agency, we pledge this to you: Our approach will be honest, practical, and align with your budget. Expect unbiased expert suggestions and guidance, all while aiming to boost your visibility on search engine results pages through effective SEO strategies that make sense for your business.
Concise Digital provides cost-effective SEO services to help your business grow.
Given every website is unique, our approach to SEO varies too, along with the required SEO investment you’ll need to see a return.
We don’t offer a one-size-fits-all solution in SEO. Whether you’re seeking small business or enterprise SEO, our team of SEO professionals will devise a bespoke SEO strategy that considers your specific business objectives, your website’s current status, and your available resources.
The Most Important Technical SEO Terms to Know & Understand
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) refers to the practice of enhancing your website to improve its visibility on search engines.
Understanding SEO can be challenging due to the overwhelming and sometimes contradictory information available. SEO is a complex field of digital marketing, that is continuously evolving with algorithm updates from Google, Bing, and other search engines.
However, one constant is the objective of search engines: to provide users with results that best align with their search intent, ensuring a valuable and smooth search experience.
Effective search engine optimisation prioritises user needs and search requirements. It’s not as straightforward as it sounds, though, given the multitude of technical and creative aspects that need to be nailed for improved SEO rankings.
What Are The First Steps When Starting SEO?
Step 1
Getting to Know Your Business
For a successful SEO campaign, we initially require a comprehensive understanding of your business goals and website objectives.
We are interested in understanding what sets your products or services apart and the specific advantages and value you offer your customers. We dedicate time to learn about your business, engaging with you in person, via video conference, or a phone call.
This stage also allows us to address any questions you might have and determine if an organic marketing strategy is optimal for your business.
Our team of SEO consultants come from all over Australia, from Perth SEO consultants to Geelong SEO experts, allowing us to help businesses across Australia.
Step 2
Fill in our SEO Brief
The next step involves completing a thorough SEO Brief. This information allows us to understand the ‘search intent’ of visitors when they search for your products and services.
Based on this, we strategise your keyword research and conduct a technical SEO audit of your website.
Filling out the SEO Brief is a vital time-efficient step ensuring we deliver the right search engine optimisation services from the onset.
Step 3
SEO Audit
An initial SEO audit is crucial to identify potential issues and enhancements that can boost your website’s visibility in search engines.
It looks at areas such as on-site SEO, off-site SEO, current organic traffic to your website, and current positioning on search engines’ search results pages.
We also perform a competitor analysis and incorporate their SEO analytics to give you a comparative view of your standing in organic search results.
The audit report provides a list of suggestions and tasks to be accomplished. Written in simple language, the report includes easily comprehensible explanations and clear action steps. This is a pivotal part of the SEO process focusing on technical SEO factors.
Step 4
Keyword Research
In the pursuit of SEO success, keyword research follows as a crucial foundational step that is essential in search engine marketing and content marketing.
To optimise your website, we need to understand the search phrases your customers utilise. Researching keywords allows us to identify the most effective keyword targets for a page to offer value.
We employ keyword mapping to guarantee your website has unique pages capturing the various search terms individuals use when seeking your business.
In choosing the right keywords, we consider factors like their relevance to your products or services, their average monthly search volume, and the feasibility of achieving good ranks for each specific term. This thorough process is a key aspect of any SEO campaign and is undertaken by our content marketing SEO experts.
Step 5
SEO Strategy
Upon completion of the audit report and keyword research, we’ve accomplished the groundwork needed to embark on creating your SEO strategy.
Our typical SEO strategies span over a 12-month period, outlining high-priority tasks for the initial months. The strategy offers a breakdown of the estimated timeline for each task.
Following this, you can decide whether to employ our SEO company for website optimisation or other SEO agencies. Some tasks are typically manageable in-house, so you can choose to have us handle certain SEO services while you take on others – the choice is yours. As an SEO company, we provide flexible, customised SEO solutions as part of your overall marketing strategy and SEO campaigns.
increase in revenue
year on year
increase in organic search traffic year on year
The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.
increase in revenue
year on year
increase in organic search traffic year on year
Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.
in sales within 6 months
Less Ad Spend
We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.
Our SEO Services
Search Engine Optimisation is made up of many different parts that should all be included as part of a comprehensive SEO strategy. The focus and priority of these elements will be different depending on the state of your site.
SEO Audit
Our first step as an SEO company is providing an SEO audit service.
Our audits are thorough, highlighting website issues and potential areas for enhancement. You can opt for an SEO audit alone, independent of our other SEO services. Our SEO experts conduct a detailed assessment of your website, ensuring its optimal performance on search engines.
Off-Site SEO (Link Building)
No effective SEO strategy can afford to overlook link building.
Off-site SEO work (i.e. link building) involves enhancing aspects ‘off’ your website to boost your site’s authority from Google’s perspective. This usually revolves around creating links that lead back to your website.
Top-tier backlinks signal to Google that your website is reputable, valuable, and reliable. Our SEO team outreach to authoritative and high-traffic websites to increase your site’s credibility through link building.
However, this service isn’t just about link building, it also involves creating citations and fixing broken backlinks, thus enhancing your website’s domain authority and its standing in search engines such as Google search results.
On-Page SEO
On-page SEO essentially refers to making direct enhancements to various pages of your website to make it more appealing to users and search engines like Google.
Common tasks usually include metadata generation, content optimisation, speed improvement, ensuring mobile-friendliness, and creating URL structures and site hierarchies that Google favours. Such actions are a fundamental part of the work carried out by SEO agencies and SEO companies in any successful SEO campaign.
SEO Copywriting
Content plays a significant role in on-page SEO and is a crucial component of any SEO campaign.
High-quality SEO-optimised content is vital for achieving a higher SEO ranking in search engines.
At our SEO agency, our copywriting service focuses on creating content that addresses your customers’ needs and aids search engines in comprehending your website’s purpose. This is an essential function performed by our SEO specialists, contributing to effective content marketing.
Local SEO
If you’re a business serving local areas, our local SEO services can increase your presence in local search results. This SEO service is critical for setting your business apart in your location.
Primarily, local SEO includes managing your Google Business Profile, Bing Places, and Apple Business Connect, and creating citations in online directories, essential for boosting organic traffic from search engines.
Conversion Rate Optimisation (CRO)
Google’s algorithm updates prioritise user experience, which begins with conversion rate optimisation.
As an SEO agency specialising in CRO, we put significant emphasis on troubleshooting any conversion-related obstacles on your website and uncovering avenues to enrich user experience, thereby facilitating customer conversions.
Transparent SEO Reporting & Education
Our SEO company offers comprehensive monthly reports that track the progress of your SEO service.
These reports provide valuable data, offering transparent insights into your organic rankings and a thorough breakdown of the tasks completed for your account that month.
We ensure to report on both positive and negative results, providing potential reasons for the outcomes. If the report seems complex, we’re always ready to guide you through it or adapt our standard reports to meet your unique requirements.
Unlike other SEO companies, we are big on education. We want you to understand SEO and what is happening on your website. We run digital marketing webinars and workshops that you are welcome to attend or watch online.
Why Engage Our SEO Services?
We are Honest
We value straightforwardness and honesty, adhering to a no-nonsense approach.
Understand that SEO isn’t a one-off task, but a continual process vital for long-term success.
Unfortunately, there aren’t any quick magical tricks we can do to get you to the top of organic search.
Typically, it takes 4-12 months to see results, depending on your site’s complexity, your industry’s competitiveness in organic search, and your budget. It’s important to highlight, no trustworthy SEO agencies, including us, can assure ‘1st-page rankings’ – Google itself cautions against such unfounded promises.
At Concise, we are all about transparency and doing what’s best for your business. While SEO can benefit most businesses, some cases might require other digital marketing services. For instance, if quick results and immediate new sales are your targets, Google Ads might be a better digital marketing channel.
If your industry is very niche or fresh, and customers don’t know to look for your products or services, SEO might not be your optimal choice. In such instances, other digital marketing channels like social media marketing could be more productive for promoting new products or services.
We Deliver Valuable Results
While looking for an SEO company or digital marketing agency, you might encounter phrases like “skyrocket your rankings” or “we’ll send your organic traffic soaring”.
Sure, it’s possible to drive a sudden influx of organic traffic, but the key question is – is this traffic relevant? Does it contribute to your goals? If the newly-acquired traffic quickly bounces off without engaging or converting into sales, it’s simply wasted.
Likewise, higher search engine rankings are achievable, but if your high ranking is for search terms your customers don’t use, then the SEO work has been wasteful. Ranking well for irrelevant and low-value keywords isn’t useful. However, sometimes, smaller volumes of highly targeted organic traffic can be beneficial if it leads to high conversion rates.
At Concise, our SEO professionals emphasise your business objectives, ensuring our services deliver results that genuinely add value to your business. We’re all about enhancing your search engine rankings in a way that drives purposeful traffic to your website.
No Lock-in Contracts
With our SEO agency, you don’t need to worry about any restrictive contracts often used by other SEO companies. We operate with a no lock-in contracts policy across all our SEO and digital marketing services. This means you’re free from complex ‘Terms and Conditions’ designed to lock you in.
You retain the freedom to move on at any time that suits you. However, we’re proud to share that most clients, won over by our results-driven SEO campaigns, tend to stick with us for years. As an SEO company, we value transparency and flexibility and believe that our work should be the reason you choose to stay, not a contract.
Affordable SEO Services
Our pricing is simple and transparent.
At the start of an SEO campaign, there is typically a lot of strategic analysis and technical fixes required, which we call foundation work. After this is complete, it’s easier to scale back your hours to suit whatever monthly budget you are happy with so we can add value over time.
Good organic rankings need to be achieved and then maintained with ongoing tasks as part of your SEO strategy. For this reason, we recommend keeping a consistent monthly budget.
To figure out how many hours per month will be needed, our SEO specialists will conduct extensive research on your industry and the competitiveness of your keywords in organic search. As an affordable and trustworthy digital marketing agency, we strive to provide effective SEO solutions that align with your budget and needs.
We are Flexible
We might suggest a specific number of hours per month, but it’s entirely your decision on how much to invest.
There’s no commitment to carry out any of the recommended SEO tasks, and you’re free to get assistance from others if desired. We present you with the facts, and then you make the decision that suits your business best.
You can opt to spread the tasks over a span of 1 to 3 months, or more. We adapt to align with your workload and budget. We pride ourselves on being a flexible SEO company that aims to meet your specific needs.
SEO & Development Under One Roof
As an experienced web design and development agency, we make it easier for clients to improve the SEO on their website. After an SEO audit is completed on your website, many of the recommendations made by our SEO consultants will likely require a developer to implement them.
With us, there’s no need to hunt for a separate web development team. Our in-house developers work with our SEO experts to implement these changes effectively.
Digital Marketing Services
As a full-service digital marketing agency, we are more than just an SEO provider.
Our digital marketing team is ready to handle all your online needs. From managing PPC advertising to social media marketing, we provide you with a holistic approach to growing your online presence and driving your business growth.
Google Ads
At Concise, our Google Ads team can develop effective PPC advertising campaigns that get your website noticed and increase sales.
Email Marketing
We assist all types of businesses in creating effective email marketing strategies aimed at boosting sales, enhancing customer engagement, and fostering customer loyalty and retention.
Social Media
Social media marketing is a fantastic way to grow your potential audience and should not be overlooked in any digital marketing strategy. Our social media marketing experts can increase your audience size on social media platforms such as TikTok, Facebook, Instagram, Pinterest, and beyond! Whatever social media platform you choose to use, our social media team have experience in creating content for it.
Let’s Chat
Please leave your details below or give us a call on 1300 226 624
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