In the last two weeks, you will have noticed how important email marketing is, now that you find your inbox full of COVID-19 related emails. More importantly, the COVID-19 outbreak has highlighted the critical need for businesses to be able to reach out to their customers.
Email marketing is about building a bridge between you and your customers. Right now and into the future, it’s important to inform your customers on how your business is there for them, when we all emerge on the other side of COVID-19.
Right now you need to let your customers know what your business conditions are, or you may have changed your building entry standards.
Below are a couple of examples that illustrates how easy to read content provides a formal look and feel and helps customers understand your trading conditions.
The second email template below illustrates the use of subheadings and short paragraphs to provide the opportunity for scanning relevant content.
Other important items you need to include:
The best question to ask yourself is, what’s appealing content from a customer’s point of view?
Let’s face it, long email newsletters just don’t work. They are too long to read and people are time poor, for example, TL;DR (Too long; didn’t read) is a popular acronym used today, due to information overload. Shorter, easier to read emails, give customers a quick solution to their problem.
Consumers sign up to receive emails from brands for many different reasons that are important to them.
By giving your customer messages that are easy to understand, in a short time frame, you provide a sense of certainty and reduce the risk of the email being deleted.
Use email marketing to drive traffic to your website, social media channels, download an eBook, sign up to a competition, and make a purchase from your shopping cart. Email marketing strategies, helps you increase conversions and revenue by providing customers with valuable information that is important to them.
Email marketing can be tracked through Google Analytics to get a better picture of what is leading to a conversion. You can tag links with tracking code, so you know what campaigns your customers find more popular.
Once you begin to track your email marketing campaigns you can actually see the spikes of user traffic visiting your website. The more campaigns you are able to send each month, the greater opportunities are available to increase conversions, leads and sales.
Sending an email sequencing strategy will be different for each business, industry and target audience. Below are examples of an email marketing sequence, that is suitable for many product sales or service based businesses:
Email marketing is a fast and effective way easy to reach your customers with specific messages.
Email marketing has high conversion rates and provides a great ROI, when it’s targeted to the right audience at the right time.
Email marketing is flexible and can be quickly and easily incorporated into other digital marketing channels, like social media, driving organic traffic and remarketing to new and existing customers.
If you have any questions about email marketing or would like to speak to a consultant to find out more, please contact us today.
Subscribe to Learn, and you will receive an email with a link to each new ‘ How To’ Blog
article and each new Concise Webinar replay.