What is Search Engine Optimisation?
Put simply, Search Engine Optimisation(SEO) is the process of making improvements to your website in order to help increase your rankings in search engine results pages.
The ‘improvements’ commonly referred to as ranking factors, are based on search engine best practices. The more closely you fulfil their recommendations the better your website will rank.
It is slightly more complicated, as Google and other search engines are always striving to improve the experiences of people who use their search engine. If search engines are to improve themselves, they must improve the websites that they deliver to searchers.
If you were using Google, and searched for ‘SEO Agency Geelong’ and were delivered some very poor SEO company websites that were difficult to use, you’d be annoyed right? Google doesn’t want searchers to be annoyed, they want them to have a positive user experience.
This is why an SEO campaign is ongoing, you continually need to make improvements to your website as search engines strive to improve user experience.
Meet Paul.
Our Local SEO Consultant.
My name is Paul Murphy, and I’m a digital marketing professional based in Geelong. I have been working in the digital marketing industry for over ten years, During that time, my skills have helped businesses from all around Australia grow their online presence and increase profitability.
I joined the team at Concise Digital in 2019/20 to help look after our clients in Geelong, Melbourne and other parts of Victoria. With Covid, it’s been an interesting journey, especially as more and more businesses realise just how important their websites are to their business success.
With specialist skills in content writing, Search Engine Optimisation, Google Ads, Facebook Ads, and email marketing, I am in a good position to advise you on your digital marketing strategies. I would love to hear about your business plans and help you turn the plans into reality.
If you would like to have a chat about digital marketing you can book a FREE 15-minute consultation or call me direct on (03) 7018 4997.
Want Greater Exposure in Your Local Market?
Our local SEO services cover all aspects of local SEO to ensure you are doing everything possible to gain more visibility in local search results. Our goal is to help you outrank other local businesses in your area.
Technical SEO
Technical SEO improvements help search engine spiders crawl your site and index your content. This also focuses on the website speed, code of your website, website structure and internal link structure. We incorporate best SEO practices into all our Geelong web design projects.
On-Page SEO
On-page SEO is really the process of making improvements directly to different pages of your website to ensure users and Google love it. This typically involves tasks like metadata creation, content enhancement, and improving the user experience for site visitors.
A major area of on-page SEO is content improvement. High-quality, relevant and SEO-optimised content is very important in helping you rank higher in online search results. Our SEO copywriting service aims to write content that helps your customers solve their problems while helping search engines understand what your website is about.
Off-Page SEO (Link Building)
Off-Page SEO is the process of making improvements ‘off’ your website to make your website appear more authoritative in Google’s eyes. The main component of Off-Page SEO is typically building links back to your website.
Local SEO
Local SEO services are essential for Geelong businesses that service or sell products to a specific geographical location.
Local SEO primarily consists of Google My Business management as well as building citations in online directories.
If you want to stand out from other businesses in your local SEO Geelong results, then this SEO service is a must.
Our SEO Process
Not sure where to start?
Our SEO services in Geelong follow a logical set of steps that allow us to achieve
the best possible results for your business.
Step 1
Free Consultation
Before engaging with any of our Geelong SEO services, our SEO professionals need a clear understanding of the objectives for your business and your website.
While SEO will be helpful for most businesses, not all businesses will benefit from SEO. This is why we need to get to know your services or products so we work out if SEO is the right path for you.
We can meet you in person over coffee (our fav is Blank Space) or we can have a video chat or phone call, it’s up to you.
Step 2
Fill in Our SEO Brief
If you want to work with us following your free consultation, the next step is to come on board as a client and fill out our SEO brief.
The information from the SEO brief helps us understand the ‘search intent’ visitors have when they look for your type of products and services.
Completing the SEO brief is the most effective time-saving process for us all to make sure we get your SEO outcomes right from the very start.
Step 3
Keyword Research
Before we can optimise your website, we need to know what search terms your customers use and the search volume of each term.
Keyword research reveals the best possible target keywords to use on your web pages to capture the different ways people are searching for your business.
If you’re a gardening business in Geelong, you might focus on the keyword ‘gardeners Geelong’. This is a good keyword, but what about other gardening services people in the area might search, like ‘mowing services Geelong’ or ‘tree pruning Geelong’. Keyword research is helpful is in choosing the right keywords and finding new opportunities to gain paying customers.
Step 4
SEO Audit
We offer a thorough SEO audit as the next step in our process. If you already have keyword research from another Geelong SEO agency that you are happy with, we can always skip that step and just perform the audit.
Our audits are very comprehensive and identify site issues and opportunities for improvement. You can get an SEO audit on its own, without engaging our other SEO services in Geelong.
To complete an audit, our SEO experts use Google Analytics and Google Search Console to gain important insights.
Step 5
SEO Strategy
The issues and recommendations in the SEO audit help us to form an SEO strategy that works for your business.
Typically, an SEO strategy outlines monthly tasks to complete over a 12 month period. Tasks are listed in priority order with an estimate of how long it takes to complete.
Of course, you have the option to implement our SEO strategy yourself, or only engage us for the SEO tasks you don’t feel confident doing.
We are super flexible and will always try to work within your budget.
It’s important to note that there is no one-size-fits-all approach when it comes to SEO. We will create a tailored SEO strategy that takes into account your unique business goals, the current situation of your website and your available resources.
increase in revenue
year on yearincrease in organic search traffic year on year
The proof is in the pudding with this PrestaShop website owner. Over time, our team helped deliver 107% increase in organic search traffic year on year, and give the business +20% increase in revenue year on year.
increase in revenue
year on yearincrease in organic search traffic year on year
Over three months, the SEO team optimised the website to improve the search engine rankings for the business. Sales improved dramatically without paid advertising, jumping from $124,000 in the quarter October-December 2018 to $669,834 for the quarter January-March 2019.
in sales within 6 months
Less Ad Spend
We were able to save this Shopify website owner over 50% on her Ad spend AND generate an additional $8,039 in sales. In her case, it was about finding the right traffic and not wasting money to attract the wrong visitors.
Why Choose Us as Your Geelong SEO Agency?
No Lock-in Contracts
There are no lock-in contracts with any of our Geelong SEO services. And there are no tricky ‘Terms and Conditions’. You can move from us at any time, although we’re pleased to say, most clients choose to stay with us for years.
Value For Money
Our Geelong SEO agency structure allows us to offer an affordable hourly rate while delivering high-quality work.
We don’t offer restrictive SEO packages that lock you in.
Instead we customise your strategy and keep things flexible. Our pricing is simple and transparent.
Honesty is Our Policy
Many businesses often have bad experiences with SEO agencies.
We get it, the fact that SEO is hard to understand, means it’s easy for most SEO companies to make stuff up.
At Concise, we really do value honesty, and we’ll prove it by giving it to you straight.
SEO takes time, you’ll usually start to see some improvements between 4 – 12 months. We cannot promise you 1st-page rankings. No agency can. And if you hear an SEO agency make this claim that’s a big red flag. Even Google warns against companies that promise these sorts of results.
We will also tell you if SEO isn’t going to help reach your business goals. If you need more leads in December, starting SEO services the month before isn’t going to help you reach your goal. In that case, other Geelong digital marketing services like our Geelong Adwords management would serve your goals better because it provides instant results.
Results That Benefit Your Business
It’s only worth doing SEO if it’s going to help you achieve your business goals.
Lots more organic traffic from Google might sound good, but is it resulting in more enquiries or sales?
High rankings might also sound great, but are the keywords you’re ranking for what your target market is actively searching?
At Concise, we focus on your business goals to ensure our SEO services deliver results that benefit your business.
