The value of a brand. How valuable is it? Only this morning when I was stacking the dishwasher was I refreshed of the value of a brand. Allow me a few moments to set the scene. I’ve grown up using ...Read More
What do you love most about where you normally shop? The friendly staff? The lovely showroom? The fact you can try the products there and then? All of the above? Well you don’t get any of that when you shop ...Read More
In this day and age, businesses must explore new and more effective ways of communicating to their customers, both new and existing. Direct marketing is all about targeting the right customer. It is not just a way of reaching new ...Read More
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