More traffic and a better User Experience (UX) drives sales up 774%
Websites typically suffer from one of two problems – either not enough traffic, or not enough conversions. This retailer in Perth approached us with both of these problems – not enough traffic AND very few conversions.
Before coming to Concise Digital, the business had spent a lot of money on paid search advertising, but most was wasted and achieved almost zero sales.
Concise Digital recommended a two-stage approach to generate and convert new traffic. Starting with carefully targeted and better advertising, we attracted new visitors using more effective social media advertising and Google Ads.
Our Digital Marketing team then carefully analysed what the users did when they arrived at the site, and which visitors were most likely to buy online.
Over a 6 month period, we continuously optimised the advertising, the user experience, the website SEO and the conversion rates – and achieved excellent results in all areas.
(You can scroll down to view a Google Analytics report for this client.)
Physical Retail Store with Online Store
Social Ads, Google Ads
SEO and Conversion Rate Optimisation
58% increase in total traffic
774% increase in revenue
82% increase in traffic from social media
40% increase in traffic from organic search / SEO
198% increase in traffic from direct sources
485% increase in traffic from Display Ads
If you want more traffic, more sales conversions or both, please get in touch.