Email Marketing Services

Email Marketing Services

Email marketing may look easy, but there’s a lot to get right and it’s easy to make mistakes.

Concise Digital can help you choose and implement the best email marketing solution to reach out to new and existing customers so you increase sales, improve customer engagement, build customer loyalty and retention, and more.

You can fully DIY your ongoing email marketing work, or you can engage our experienced email marketing specialists to assist you. Or you can get us to take care of everything for you. It’s up to you.

Get A Tailored Email Marketing Strategy

What is Email Marketing?

In simple terms, email marketing is sending marketing messages by email to people who have subscribed to your contact list and want to receive your marketing emails.

Almost any business can use email marketing successfully to inform and remind customers about specific products, services and offers.

It is bad practice to send emails to people who have not opted-in to receive your marketing messages. Spam is bad.

Why Do Email Marketing?

Email marketing helps companies maximise ROI by sending relevant messages to build customer retention, loyalty and maximise the customer lifetime value.

You need to execute marketing campaigns correctly to maximise the benefits and returns on your email marketing investments.

It’s important to reach out to new or existing customers with strategically planned messages. Then make sure emails are highly targeted with relevant content, high-quality images, good template design and an effective call to action. Customers need to see your offers as credible and fair value.

Email Marketing is a great way to build your customer database, which can become a valuable asset to your company if you use it well.

Today’s email marketing platforms have plenty of built-in automation features that help you save time and increase ROI. You can often reduce in-house marketing hours using well-planned automated email series or sequences.

A typical email series can take up a full 12 months without the need to make changes or updates. For example, a 12 email sequence may provide 1 email each month for a twelve-month duration after the date of an initial subscription or product purchase.

Email Marketing Platforms
We Recommend

At Concise Digital, we have extensive experience with a range of email marketing platforms.

We continually research the latest and best email marketing software for small business or enterprise-level companies to understand the pros and cons of each. Based on our research and years of experience, we typically recommend the following platforms:

Mailchimp

Mailchimp is primarily suited to a small business that wants to use email marketing for simple customer communication and content marketing. For example, this could include customer retention messages, notifications or newsletters.

Mailchimp has low-cost or even free subscription options to get a small business started. A small business can then upscale to a higher subscription level as the business grows.

Mailchimp is also suitable for smaller eCommerce stores to promote product sales.

MailChimp has limitations if you want to do more sophisticated eCommerce email marketing, such as making product recommendations or using condition-based settings for granular mailing list segmentation.

Klaviyo

Klaviyo is great for eCommerce sites, like Shopify, Big Commerce, Woocommerce and Magento. The pricing levels are suited for a start-up eCommerce store or businesses who already have an established eCommerce business and customer base.

Klaviyo allows for more sophisticated marketing than MailChimp. In our view, Klaviyo has some of the best automation options available for an eCommerce email marketing platform.

Many eCommerce businesses sell numerous categories of products, and Klaviyo allows the online store to segment customers into many smaller specific groups based on their purchase or user behaviour.

Used correctly, Klaviyo automation can help almost any business to increase its ROI with personalised, granular targeting and remarketing for each customer.

Omnisend

Omnisend is another very good email marketing platform for sophisticated eCommerce businesses. Omnisend provides similar functionality to Klaviyo, although in our view, Klaviyo is currently a bit ‘smarter’.

Omnisend includes the capacity to send SMS messages from within the Omnisend platform to Australian customers (SMS is available with Klaviyo, but not currently to Australian mobile phone numbers).

Campaign Monitor

Campaign Monitor is a very functional email marketing software used for small and large businesses. Campaign Monitor is known for its high-quality template designs and the easy-to-use drag and drop template design tool.

If you’re not happy with the level of automation that Mailchimp offers, but enjoy easy-to-use template design, then Campaign Monitor may be the right choice.

Campaign Monitor makes it easy to include or exclude lists and segments and allows you to build email campaigns or flows to send emails to individuals based on what they have purchased or have subscribed to.

Find Out Which Platform Is Right For You

Our Email Marketing Approach

Concise Digital will build your email marketing campaigns based on our research and your business objectives. Typically, there are five steps in the campaign build process:

Step 1

Planning

We plan a fully automated campaign or email sequence, outline the logic behind your campaigns and how your contact list will grow based on our recommendations.

Step 2

Design

We design the email template or series of templates with laser-focused content that your customers will want to read.

Concise Digital will build your templates to be responsive and render correctly on all popular devices, including different mobile devices.

Step 3

Lists & Segments

With the latest email marketing automation, it’s now possible to target one person at a time or your entire contact list without any manual updates.

We gather customer journey behaviour with insights and identify opportunities to segment customers through topics, interests or purchase behaviour.

Step 4

Testing & Revisions

Before we launch a campaign, we work with you to test and revise all templates content and images. We confirm all audiences, send schedules and deploy the campaigns.

Step 5

Reporting & Recommendations

Once your campaigns have been running for one month, we send ongoing monthly reports on your email marketing campaign performance.

Our reports provide highlights on the best performing campaigns and recommendations for growth opportunities for your business.

Start Your Email Marketing Campaign

Email Marketing Services

Targeted Product/Service & Newsletter Campaigns

Email Marketing platforms now use algorithms to understand your customers’ preferences and purchase behaviours.

You can then create marketing material such as email newsletters with personalised, relevant news or product promotions that can be highly targeted and individualised for each person based on their personalised topics and interests.

Customised Audience & List Segmentation

It is essential to tailor your email marketing content to each customer.

With relevant and personalised emails, you can maintain and build brand awareness by correctly notifying customers about products or services you know will interest them.

Email Template Design & Graphic Design

Concise Digital provides high-quality graphic design to help keep your readers interested and wanting to read more. A poorly designed email template may get deleted by customers without being read if they perceive the email to be spam due to its low-quality design.

Personalised, Highly Targeted Content Production

When customers receive your email, they want to know what’s in it for them. Sending generalised content aimed at a broad audience could soon leave your readers bored.

Some will delete your emails without reading them, and others will ‘unsubscribe’. Concise Digital has a team of content writers who can research your customers’ interests and write personalised, exciting content they will want to read.

Email Sequence & Drip Campaign Automation

Email marketing automation makes it easy to build and nurture customer relationships with people who have subscribed to your email list.

You can use a series of well-written automated emails, each with a unique message and sent in a sequential order to nurture and support a customer relationship. As an example, an automated email series is often used for welcome emails, FAQs, product training information or product promotions.

View Our Standard Templates

Using a standard pre-built email template can be a good cost-effective option for many email marketing situations. This is because designing and coding a custom email template can take up to 10 times longer than using a ready-made pre-built template. We have dozens of different templates in our template library. To learn more, this article outlines the complexity of custom template design.

Welcome Email
Newsletter Email
Product/Features/Release
Promotion/Offer
Customer Retention/VIP/Loyalty
Abandoned Cart

Many of the above templates are interchangeable and once you have saved one template from a campaign it’s very easy to reuse the same template for a new campaign.

Email Marketing & Development All In-House

At Concise, we don’t outsource your email marketing to third parties. Concise Digital manages all of your email marketing campaigns, and all of the design, writing and technical expertise is available from in-house specialists on the Concise Digital email marketing team.

This integrated ‘Solution-Focused’ approach to email marketing works to efficiently deliver better results for you and your business.

Content Writers

To help optimise how your emails get noticed, opened, read and responded to.

Graphic Designers

Because quality design, images and graphics make a massive difference to attract and hold the readers’ attention.

Web Developers

There may be clever coding necessary so your emails don’t end up in spam folders.

SEO Specialists

To analyse your content and your target audience and make sure everything is done to optimise how your business appears in Google.

Social Media Specialists

To help you use socials to support and complement your email marketing messages, and to coordinate your content marketing across relevant social media platforms.

Email Marketing Specialists

to help manage your email marketing campaigns, coordinating the team that builds, executes and monitors your campaigns, and to provide regular monthly reporting to continuously improve your results.

Why Choose Us for Email Marketing Services

We are Honest

With us, there is no BS.
(It’s a little different from some other digital marketing agencies.)

No Lock-in
Contracts

We don’t have long-term contracts to lock you in.
Stay as long as you are happy.

Affordable Email Marketing Services

We help you choose the most affordable email marketing software for the best ROI.

Let’s Chat

Please leave your details below or give us a call on 1300 226 624

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What Software or Services Do You Need Assistance With?

Have a Question About Email Marketing?

Yes, we can work with most email marketing platforms. If you would like Concise Digital to work with your existing platform, we will need to review the current platform settings and email marketing campaigns to eliminate technical errors.

Yes, we can set up a campaign for you to DIY so you can update or add any content anytime, set up sequences and send emails to different segments.

Yes, we can program your email marketing to be fully automated, so you don’t need to make any changes for 12 months. The levels of automation will depend on the platform you choose. For example, Klaviyo has extensive automation for eCommerce, whereas Mailchimp has limited eCommerce automation options. That said, good email marketing is definitely NOT ‘set and forget’, and needs regular reviews and fine-tuning to optimise results.

Yes, but this depends on the eCommerce platform you are using and which email platform you choose. With the right choices, all of the products in your eCommerce store can be displayed dynamically to a customer in various ways. For example, you can send emails with product information to:

  • A customer who abandons the cart: displaying their chosen product in the email
  • A customer who abandons the checkout: displaying their chosen product in the email
  • A subscriber who is browsing a product: displaying their chosen product and related products in the email
  • Send related products information to customers on previous buying preferences.

You can also set up a product feed that allows you to feature trending products, best selling products and personalised recommendations.

It will depend on several factors, including the type of business, who your customers are and the customer lifetime journey. It will also depend on whether you are a service-based company or a product sales-based company.

It will depend on the number of contacts in your list, the email marketing platform you are using, and your email marketing campaign’s size. There is no ‘one size fits all’, and each campaign will need a cost estimation. Basic costs include:

  • Template design
  • Copywriting
  • Domain authentication (if needed)
  • Campaign build
  • Testing
  • Reporting (optional)

Yes, Mailchimp integrates email campaigns with Facebook and Instagram. You can also use email marketing campaigns to synchronise with other digital marketing campaigns like Google Ads, YouTube, eCommerce promotions and traditional marketing to increase traffic and conversions to your website.

For example, you can synchronise a Google Ads or Facebook ads campaign with people who clicked on the ad then went to a website to buy a product or download an eBook.

Once the person triggers the product purchase or eBook download action, they will automatically enter the Welcome email series for ongoing customer engagement.

Yes, you can use traditional marketing/advertising to ask people to subscribe to the promotion and help build your mailing list. For example, any magazine advertising you do can include a web address customers can visit. On this landing page, there can be a form people have to fill out to enter a competition or claim an offer. This form will capture their email address. You can then remarket to this person with personalised email marketing campaigns.

Yes, we recommend you have particular list management practices, so you can target customers on a granular level by using tags or other identifying methods to filter into a wide variety of lists, segments or groups.

Yes, but this permission or ‘consent’ can either be explicit or implicit. The action of a person subscribing to your list gives you ‘explicit consent’ to send the person emails relating to your products or services. You can also use ‘implied consent’ to send emails to your existing customers. They have implicitly given their consent because they are your customer, and you may email them even if they have not requested to join your mailing list. Whichever type of consent you have, you always need to include the facility in every email for a person to withdraw their consent and unsubscribe from future emails.

Klaviyo is an innovative email marketing platform that helps eCommerce store owners provide customers with a personalised experience.

eCommerce business owners are able to increase product sales, customer loyalty and customer engagement. Klaviyo helps recover abandoned cart sales and increase additional sales with a wide range of email sequences and campaign ideas.

If you are a small or medium-sized business looking for email marketing software that can help grow your company, Campaign Monitor is the right choice. The software has an easy to use drag and drop template builder that doesn’t require any HTML skills.

Campaign Monitor provides a user-friendly interface that makes it easy to get started. The automated features are especially useful for those who want more control over their email marketing campaigns, but still likes the idea of being able to jump right into things without too much hassle from start to finish.