Improving User Experience (UX) increases eCommerce conversion rate by 81%
When reviewing Google Analytics and looking for ways to improve eCommerce conversion rates, it pays to look at how users interact with your website on different desktop, tablet and mobile devices. Mobile is SO important these days. When you look at Analytics data and see the numbers of visitors on mobile devices, it may surprise you.
This Australian PrestaShop client trusted our advice to invest in a new responsive ‘Mobile First’ theme for their website. ‘Mobile First’ doesn’t mean you ignore desktop users. They’re important too. ‘Mobile First’ means designing an online experience for people on mobile devices before designing the experience for people on desktop or other devices.
It takes some research and planning, including delving into exactly what users want to do on your website, whatever device they are on, whether it be mobile, tablet or desktop.
We implemented the new theme with its ‘Mobile First’ focus, and made other design, content and process improvements to improve the User Experience (UX). We made the user experiences more engaging, and made the website processes faster, simpler and more convenient for users.
The result? As you can see from the Analytics report below, engagement improved and sales improved dramatically. Conversions increased by 36% for mobile visitors, AND a massive 81% increase for conversions on desktop!
With the right improvements, you can quickly make your website better for your website visitors, your customers AND for your business!
(You can scroll down to view a Google Analytics report for this client.)
Bounce Rates improved by 14.8%
Pages per Session improved by 15%
Average Session Duration increased by 34%
Transactions increased by 45%
Revenue increased by 48%
+36% increase in ecommerce conversion rate on mobiles
+81% increase in ecommerce conversion rate on desktops
If you want to improve your website UX, engagement and sales conversions, please get in touch.