Stefan

Stefan Szo is a creative communications marketing strategist and project manager with Concise Digital.

Effective Meta Descriptions That Drive Clicks

By

Stefan

17/01/2025

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.wp-block-kadence-column.kadence-column24580_b37b40-a1{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column24580_b37b40-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column24580_b37b40-a1 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:stretch;}}.kadence-column24580_c2ac27-e8{max-width:250px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column24580_c2ac27-e8{-webkit-flex:0 1 250px;flex:0 1 250px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column24580_c2ac27-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm,1rem);}.kadence-column24580_c2ac27-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24580_c2ac27-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}@media all and (min-width: 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}.wp-block-kadence-navigation25953-cpt-id{--kb-nav-top-link-color-active-ancestor:var(--global-palette1,#3182ce);--kb-nav-dropdown-border-top-left-radius:0px;--kb-nav-dropdown-border-top-right-radius:0px;--kb-nav-dropdown-border-bottom-right-radius:0px;--kb-nav-dropdown-border-bottom-left-radius:0px;--kb-nav-dropdown-border-radius-top:0px;--kb-nav-dropdown-border-radius-right:0px;--kb-nav-dropdown-border-radius-bottom:0px;--kb-nav-dropdown-border-radius-left:0px;--kb-nav-column-gap:1em;--kb-nav-dropdown-toggle-border-left:var(--kb-nav-link-border-left);--kb-nav-top-not-last-link-border-bottom:var(--kb-nav-link-border-bottom);}.header-desktop-transparent .wp-block-kadence-navigation25953-cpt-id{--kb-nav-dropdown-toggle-border-left:var(--kb-nav-link-border-left);--kb-nav-top-not-last-link-border-bottom:var(--kb-nav-link-border-bottom);}.item-is-stuck 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.kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-highlight-order:3;--kb-nav-link-highlight-icon-order:3;}.kb-nav-link-ejeal52xz > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-media-max-width:px;}.kb-nav-link-11bo5dzn5 > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-highlight-order:3;--kb-nav-link-highlight-icon-order:3;}.kb-nav-link-11bo5dzn5 > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-media-max-width:px;}.kb-nav-link-54tjuwqle > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-highlight-order:3;--kb-nav-link-highlight-icon-order:3;}.kb-nav-link-54tjuwqle > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-media-max-width:px;}.kb-nav-link-27qhwdctt > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-highlight-order:3;--kb-nav-link-highlight-icon-order:3;}.kb-nav-link-27qhwdctt > 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.kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-highlight-order:3;--kb-nav-link-highlight-icon-order:3;}.kb-nav-link-2oiyhwfit > .kb-link-wrap.kb-link-wrap.kb-link-wrap.kb-link-wrap{--kb-nav-link-media-max-width:px;}.kadence-column24580_f43e62-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm,1rem);}.kadence-column24580_f43e62-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24580_f43e62-09 > .kt-inside-inner-col > .aligncenter{width:100%;}@media all and (max-width: 1024px){.kadence-column24580_f43e62-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24580_f43e62-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column24580_efd73e-f7 > 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.kt-inside-inner-col{column-gap:var(--global-kb-gap-sm,1rem);}.kadence-column24580_a1f56e-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column24580_a1f56e-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}@media all and (max-width: 1024px){.kadence-column24580_a1f56e-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24580_a1f56e-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kb-row-layout-id24580_6a8c82-79 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id24580_6a8c82-79 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id24580_6a8c82-79 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0,1fr);}@media all and (max-width: 767px){.kb-row-layout-id24580_6a8c82-79 > .kt-row-column-wrap{grid-template-columns:minmax(0,1fr);}}.kadence-column24580_745a01-1b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm,1rem);}.kadence-column24580_745a01-1b > .kt-inside-inner-col{flex-direction:column;}.kadence-column24580_745a01-1b > .kt-inside-inner-col > .aligncenter{width:100%;}@media all and (max-width: 1024px){.kadence-column24580_745a01-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column24580_745a01-1b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kb-row-layout-id24580_2ab645-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none,0rem);row-gap:var(--global-kb-gap-none,0rem);padding-top:var(--global-kb-row-default-top,var(--global-kb-spacing-sm,1.5rem));padding-bottom:var(--global-kb-row-default-bottom,var(--global-kb-spacing-sm,1.5rem));}.kb-row-layout-id24580_2ab645-05 > .kt-row-column-wrap > 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