Accounting Website Design

Professional Web Design for Accountants

If you have an accounting firm, we can help you with a great website. We specialise in creating websites for accounting firms, and have built dozens of websites for accounting and other professional services clients.

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You can be confident we know how to design, build and deliver exactly what you need to achieve your business goals, provide the important information your clients expect, and solve problems for your clients.

With our in-house web design and development team, we will ensure your accounting website reflects your firm’s identity, competence and expertise, and in turn helps you to convert website visitors into clients.

Whether you need a refresh of your current accounting website or would like a completely new custom website from scratch, we can help. We have a professional team of graphic designers (including logo designers), web designers and developers, and SEO and Google specialists to help with all areas of your website project.

Many good accountants find the vast majority of new client work comes through referrals and your networks. For these accountants, a good website is important because prospective clients will do their research and check you out online.

Potential clients will be looking for validation of your services and reputation. Your accounting website needs to quickly build trust and present your business with professionalism, credibility and expertise.

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THE PROOF IS IN THE PROJECTS.

Discover Our Professional Services Websites

Budgets & Pricing

Your professional accountant website will vary in cost, depending on the functionality required.

To keep things simple, we work on an hourly rate. We charge the same rate for all of our web design specialists and our digital marketing specialists. This single rate is convenient for us to quickly do our pricing estimates, and because we charge by the hour, it’s all easy to follow and totally transparent for you.

We know this rate is a lot lower than other comparable web design agencies charge, which is one of the reasons new clients are attracted to us. We don’t have fancy offices and we keep our overheads low, so we can keep our rates low.

It gets better. We save money on admin, and we pass this saving on to you with a lower rate.

So, how much will your new accounting website cost? It depends on the number of hours we take to plan, design and build the new website. Typically, it will be in the range of 25 hours to 80 hours.

This means as a guide, good accounting websites typically cost between $3k to $10k. We can work around your budget and we will quickly let you know if any of your special requests will exceed your specified budget. 

For large projects, Concise Digital can provide payment plans with zero-interest and payment terms of up to 6 months.

Key Features For Accountant Websites

We are the number one web designers for accounting and other professional services firms because we know what matters.

From our long term experience in accounting website design, we’ve learnt all the essential elements an accounting website needs to succeed and how best to build these websites quickly and efficiently. This means your new website will not only be high quality, but also great value for money.  

We also keep on top of changes in technology within the accounting industry, so if the way you provide accounting changes, we can accommodate this on your website. Our accounting website design projects feature:

Easy Content Management System

A content management system (CMS) makes it easy for you to make changes to your accounting website. This means you can add content, upload high-quality images, add blog posts and more without the need for a developer. Managing your site is simple, even for non-technical staff.

Smart Integrations

We can integrate any software tools you use in your accounting firm. From accounting tools like Xero, QuickBooks, FreshBooks, Zoho Books and Wave Financial.

If you have a Customer Relationship Management System (CRM), we can also integrate this with your website. Our extensive experience in accounting web design means we know what website software will integrate best with your present accounting software.

Secure Client Portal With File Repository

Allow your clients to log in to your website, where they can access important files and upload any documentation required.

In an increasingly mobile world, clients expect access to their information anytime and anywhere.

Our robust client portal allows convenience for your clients, without sacrificing on security or privacy. It can also help speed up and automate your onboarding process, allowing your accounting firm to be more efficient and accountable, with all your client documents in one place.

Tax Payment Calculator

Your clients may want the option to calculate how much they pay in taxes and their potential refunds. We can build a custom tax calculator to provide extra value to your clients.

Extra customer offerings like tax calculator tools, are a great way to attract leads and solidify client relationships.

Automated Consultation Scheduling

Convert more leads into appointments with a personalised booking platform. We can provide a custom booking platform, where your clients can book consultations with you online in real-time and manage their bookings.

This can help reduce time spent on administrative tasks like booking in clients, and changing and cancelling appointments.

It also offers clients more convenience as they can quickly see each accountant’s availability in one place, as well as reschedule and cancel their appointments without having to call.

Responsive on All Devices

Good accounting website design means ensuring your website is easy to use across all devices, whether your visitor comes on a mobile phone, a tablet or their laptop or desktop computer.

Over 70% of most website visits happen on mobile devices these days, so it is vital to make your new website work brilliantly on a mobile phone. Many people use their phones to manage their calendars, schedule their days and complete tasks, so we do extensive user testing to ensure your professional accounting website is responsive on all mobile devices.

Downloadable Content

To offer additional value to your clients you may wish to provide downloadable content. This could include a free income and expense tracking sheet, or an e-book with tips for maximising your tax return.

You can also add client onboarding forms, tax forms and any other documentation clients need to fill out to streamline your internal processes.

Secure & Fast Hosting

On top of a high-quality website, we offer fast and secure Australian-based web hosting with 24/7 tech support. Having your website and hosting all under one roof avoids any possible fights between your hosting company and your web developer.

When you get your website from Concise Digital, you get a great website, fast hosting AND the peace of mind knowing that if you ever do have a problem, it can be fixed quickly. 

Our Tried & Tested Process for
Building Your New Website

Firstly, we take the time to understand your firm, specific requirements. and budget. Expect a lot of questions because it is essential we get a deep understanding so we can provide you with our best guidance and advice. This can be done over the phone, on a video call or over coffee if you prefer.

After we investigate your requirements, we come back to you with our recommendations and a ball-park estimate of how long each part of the project will take to complete e.g. Planning 4 – 8 hours, Design 16 – 24 hours, Development 24 – 32 hours etc. (These numbers are examples only, and the estimates for your website may be more or less. We’ll only know once we understand your specific requirements.) You review our recommendations and if necessary, we can adjust what is included to suit your budget.

In some cases, it may make sense to launch your new website and then add additional new functionality in several stages after the launch. This approach is often easier to budget for, and has the added benefit that you can notify your clients each time a valuable new feature is added to your website. It’s good to give your clients new reasons to visit your website!

During the investigation, we will also identify if our SEO services can help your business and your website. It is always better to incorporate Search Engine Optimisation (SEO) best practices into the design process of a new website, rather than only thinking about SEO after the website is launched. Since most accounting firms operate within a specific location, SEO is usually a key digital marketing channel to get your accounting business in front of local clients and generate new business.

Building your site for SEO requires an SEO specialist to be involved in the planning stage and often to assist in the preparation of your content and metadata. This ‘SEO Specialist’ time is additional to the standard ‘design and build’ time and cost for your new website.

If you’re moving from an old accountant website to a new accountancy website built by Concise, we will also map out the ‘redirects’ from the old to the new URLs. These redirects are added when the new site is launched to replace your old site, and ensure that any backlinks and bookmarks going to pages on the old site will still work and will automatically redirect website visitors to the correct page on your new site.

We also ensure your current listings in Google’s index are preserved as much as possible for your new website. It can take years to build up good visibility and prominence for your web pages within Google. When you launch a new website, you need to carefully plan any changes to the URL structure of your website and it always pays to get good SEO advice first so you don’t lose your Google juice.

The next stage of building your new website is to create a unique design to highlight your brand, identity and expertise.

Typically, we create a ‘wireframe’ outline showing the page layout of the key elements of the homepage for both mobile and desktop. We then design graphic mockups of the mobile and desktop homepages.

You review those designs, provide your feedback and tell us any suggestions or alterations that are needed. Once the home page designs are approved, we move on to create the designs for standard internal pages and any pages that need specific designs for special functionality or user interactivity.  

Because we are experts in accounting website design, we can show you different examples of other accountancy websites and some of the important web design best practices to follow. We can quickly show you different design options to help fast-track the web design process.

Once you approve all the designs, we move on to developing your website.

If your accounting website is to be integrated with other online systems you use, then we may test the integrations on your development website to make sure everything is working as it should.

When your new site is ready for you to inspect, we give you the password access to the development site so you can test it and provide feedback. We also walk you through the backend admin console and show you how everything works.

The content for your website needs to be added to create your web pages. You can supply and add all of the relevant content, or we can create and add your content for you. We’re happy either way, and we can do as much work or as little work on this as you wish. 

If you create the content for your accounting website, then you need to provide the content to us in a timely and organised manner so the website can be launched on time for you. 

Concise Digital can assist you with the website content. We can proof-read and edit the content you provide, or we can write fresh content from scratch. We have an excellent team of writers and we can work from your notes and brochures or we can interview you and your team. We then write the content for your approval. We also have graphic designers who can prepare images to use on the website.

Many websites need good photos and videos. We don’t do this work in-house, but we can recommend people to you.

If SEO is important to your website, your content needs to be written, reviewed and optimised by our SEO specialists. Our specialists will optimise the content using on-page SEO techniques and natural language processing like keyword inclusion in the headings and body text, the inclusion of lists, internal and external linking and adding metadata. Correctly optimised and professionally written web content will allow you to rank better for important keywords in search engines and convert more leads.

After the website development is complete and the website content is added, we go through the new website and test each page for how it displays on desktop and mobile devices. We make adjustments to ensure the pages display well for optimum usability. We will also check that all areas are fully functional and troubleshoot any issues.

The next stage is to set up your website hosting and ensure it is working perfectly ready to go ‘live’.

At Concise Digital, we have our own hosting servers as part of AWS, and we have our own Hosting Support Team available 24/7 coverage to provide ongoing technical support to all of our hosting clients. (This is important, as very few web design agencies are big enough to have their own hosting support technical team.)

If we are migrating your website from another platform, we will implement an SEO migration checklist to reduce the chance of any drops in your rankings and organic traffic. This involves tasks like implementing redirects, copying across your previous metadata, updating internal links with new URLs and much more.

This is when we make your new website live to the world. As part of this process, we immediately test the site to ensure everything is working properly across all devices.

Your website project does not stop with the launch of the site. Really, the launch is just the start of the next stage for your business. 

We stay in touch with you and help you through any teething issues you may have. One important area is to help you understand what is happening on your accounting website. This is where your ‘website analytics’ provides you with vital intelligence.

A couple of weeks after your website has gone live is usually a good time for us to talk with you and to go through your initial reports in Google Analytics. We can also provide suggestions on digital marketing strategies you can implement to help grow your online presence, attract traffic to your website and gain potential clients.

Why Work With Concise to Build Your Accounting Website?

Quality Website That Meets Your Needs

As explained above, we know what is needed in good accounting website design, and we’ll make sure you get it.

We value long-term relationships, and we want you to have an excellent website and a great experience working with us.

The Concise business is built on recommendations and word-of-mouth. If you are happy, we hope you will recommend us to your friends. Potential clients can be confident that we want the entire website design process to be based on excellent service and great results.

Freedom to Move

Our websites are built using flexible open-source software. This means if you ever moved on from Concise, another experienced developer can easily make changes to your website.

Some agencies try to lock you in to long-term contracts or they want to build your website using software only they can use. That can be bad for you because if you ever want to move to another web development agency, you have to start your website again from scratch. 

With Concise, we use open-source software and you always have the freedom to move. Very few clients move away from us, but this is because we try hard to keep our clients happy, and not because they are locked in.

Training Included

It’s important to us that our clients feel empowered to use their websites and make updates themselves. We offer training with every website as well as an admin user guide that you can share with others in your team.

And if you ever get stuck and need help, we are always here.

Experienced in Most Website Platforms

Already have a website? We can work on a wide array of different website builders from WordPress to Drupal. If you require something fixed or improved on your current accounting website we can help.

Our Digital Marketing Services

While we work hard to design great websites to meet the needs of accounting firms, quality websites on their own do not bring new customers through the door. This is where digital marketing comes in.

At Concise, we are a full-service digital marketing agency. This means we are much more than accounting website designers and developers. With our extensive in-house expertise, we can talk with you about a wide range of digital marketing strategies and tactics, and then help you plan and implement those that are most suitable for your accounting firm.

SEO

Most people in need of an accountant or professional services are likely to use Google, Bing and other search engines. We offer a range of SEO services that can help to improve your visibility in search engines and get you found by more clients.

Google Ads

Our Google Ads experts can help you to create effective advertising campaigns for lead generation.

Email Marketing

Concise Digital helps accountant businesses develop email marketing solutions that help you reach out to new clients, improve customer engagement, and build customer loyalty and retention.

Social Media

At Concise, our services include in-house social media management. We can integrate your social media channels with your site as well as create effective social media marketing campaigns to grow your accounting client base.

Let’s Chat

Please leave your details below or give us a call on 1300 226 624

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What Software or Services Do You Need Assistance With?

Have a Question About Our Accounting Website Design?

No, we have clients all over Australia and even overseas. We can work with you wherever you are located. We’re always happy to meet in person if that is suitable, but these days, most of our client meetings are online using Google Meet, Zoom or phone so your physical location doesn’t matter. We have even built a website for an accounting and business advisory business in the United Kingdom.

How Much Does It Cost to Host My Website With Concise Digital?

Hosting fees vary depending on the size of your website, the processing power needed to quickly serve your website pages, the amount of data being stored and the amount of visitor traffic to your website. Fees also vary depending on whether you want regular backups of your website data or not.

For a good accounting website, we always recommend regular backups, and we include anti-spam and anti-hacker systems for increased security protection. Our smallest hosting plan of this type is $20 per month and that may be adequate, but typically website hosting for an accounting firm’s website is in the range of $30 – $50 per month.

There is plenty more info on our web hosting page.

We normally allow 6 to 10 weeks as a guide to building a new website, but it does vary and the times could be a lot shorter or perhaps even longer.

The reality is that the time-frame depends on what needs to be built, what planning and preparation has already been done and who is going to get the content ready.

An important factor is timely approvals of our work. As an example, design is usually an iterative process, and if multiple design versions are required or if you have a committee that needs to meet to review and approve our design work, then this can add time to the project.

Content is the biggest issue. After many years of experience, we know the biggest time-delay factor in website projects is the supply of content for the website pages. Most clients are already busy enough in their business, and despite the best of intentions at the start, most clients do not easily find the time to focus on writing pages of content needed for a website. Some clients have their own copywriters available, but most do not.

This is why it usually makes good sense to get the expert writing team and SEO specialists at Concise Digital involved at the start of the website project so that we can plan exactly what content is needed for the best results. We then prepare the drafts and pass it to you for your review and approval. It’s a much faster and stress-free approach, and usually ends up with better content for your website as well.

Urgent projects can often be fast-tracked to fit required deadlines, so if you need a new website built in a very short time, let’s talk. We’ll quickly let you know if we can fit it in.

We’d love to say ‘Yes’, but the honest answer is ‘It depends’.

Your rankings in Google depend on many factors, including the search terms used and who else currently ranks for these search terms.

If your new website is replacing an existing website and you are already easily found in Google, then YES, we can build your new site so your rankings in Google are maintained.

If you are getting a new website for a totally new business, or your current website is not easily found in Google, then achieving high rankings in Google Search Engine Result Pages (SERPs) can be challenging and time-consuming.

Fast-tracking this usually requires expert help, which is why we have an expert team of SEO specialists with the skills and experience you will need.

To start with, our SEO specialists can conduct research to find the best, most suitable and least competitive keyword search terms that are likely to be used by customers to find a business such as yours.

The SEO research includes identifying which competitors are already ranking for these keywords, and defining exactly what you will need to do to rank your pages ahead of them. Your new pages need to displace the currently ranked pages of your competitors, and this will take skilful work and time.

Google Ads can be expensive but can give quick and accountable results. If you want to be easily found in Google in a very quick time-frame, then Google Ads are the best way to achieve this. Concise Digital has an expert team of Google Ad specialists who plan, implement and monitor Google Ad campaigns for our clients.