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Google Ads (Adwords) – Professional Setup and Management

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Google Ads Specialists. Australia’s Most Effective PPC Agency

Got a working website with great content and SEO but losing patience on the long wait to monetise it? You’ve got to find the missing piece of your puzzle. Google Ads is the way to do it! Contact Concise today to get you started.

Start your Google Ads Campaign

Let us first define what it is. Google Ads is an online market platform which gives your website visibility on top of the Google search results based on the keywords that you have paid for.

When searching for something on Google, you may have come across search results with Google Ads advertisements appearing on top. These search ads commonly look the same as with the regular search results (or what we call organic search results). But you will notice that Google Ads advertisements are labelled with “Ad” beside them. These ads show up before the organic search results.

Another important thing to know about Google Ads is the charges that you will have to pay for each click when they appear on search results. It sounds complicated but it’s not! Google calculates each click on your ads and then charges you for it. With Google Ads, you will also know how often your ad appeared when someone searches for your keyword.

Benefits of a Google Ads Campaign

Google Ads allows you to run ads to generate more leads and profit. This means allowing you to bring more traffic to your website so you can sell more products and services online. However, this strategy can be expensive especially if you don’t have the right strategy.

As this strategy can be quite expensive, it’s worth getting a professional like Concise Digital to set up and manage your ads. Here are a few benefits from running a Google Ads (or Adwords) campaign:

1. Works faster than SEO

Both SEO and Adwords are powerful strategies to generate traffic, leads and revenue. SEO is a long-term strategy to keep your pages ranking on top which takes a lot of time, with Adwords you can make your website rank in just a few clicks. While SEO is always important, Adwords beats SEO’s long wait to make your website rank on top. It’s the fastest way to rank #1 in search results.

2. Appear to a specific audience

Google Ads offers different ways to show your ads to audiences with specific interests. It allows you to create campaigns that target the following:

  • Keywords: Your ad will appear on the keywords that you specify.
  • Ad Location
  • Age, Location and Language: You can set the age, location and language of the audience that you want your ads to target.
  • Days, times, and frequency: You can set when and how often your ads appear.
  • Devices: Your ads can appear on all types of devices. You can also set which devices your ads appear on and when.

3. Manage your costs

With Google Ads, you only pay when someone clicks your ad. But the good news is that you can control how much you spend per ad, per day and per month.

4. Measure your performance

Google Ads allows you to assess if your ad is effective or not. You can track if someone clicked on your ad and made actions such as buying your products. You will know which ads get a high number of clicks and which do not.

5. Monitor your campaigns

With Google Ads, you can also use the tools that they offer so you can easily monitor and manage your campaigns. These tools include My Client Center (MCC), Manager Account and Google Ads Editor.

Start your Google Ads Campaign

How to optimise a Google Ads Campaign

Here at Concise, we know Google Ads is the quickest way to generate sales (if you know how to do it right). Its primary objective is to make your business appear in front of many potential customers that are looking for your products and services.

There are several ways to optimise your ads to generate sales and here are some of the most effective ones:

Google Ads is also one way to generate sales in the quickest way possible (if you know how to do it right). Its primary objective is to make your business appear in front of many potential customers that are looking for your products and services.

1. Manage your bid.

Keywords are a very important part of online marketing. You must ensure that you select the appropriate and best keywords to create more sales. In choosing the effective keywords you should include your product offerings as part of it.

Also, it’s a good strategy to know where a serious buyer might be in the buying process. You may create effective ads on keywords like buy or purchase.

Another tip is to use negative keywords. This allows you to see the keywords that are not really important. You can use the tool Keyword Planner and the search terms report report to find negative keywords.

3. Create attractive ads for your prospective customer.

Attractive ads means appropriate messages, at the right time, that inspires your potential buyer to purchase your service.

4. There are many more tips and tricks to optimise and manage your campaign. Here is an article on Quaility Score for example.

Give us a call today on 1300 2266 2473 to discuss how we can help you set up a top-performing Google Ads campaign.


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