Are you for example using the BUY NOW button, but forgetting to add the FREE TRIAL button also?
Neil Patel from Quick Sprout.com quotes the conversion that GetResponse.com got to one of their recent tests. Neil posted:
You already know free trials convert better than single options forcing people to buy now. But do you know by how much?
GetResponse used to have just a BUY NOW button on their homepage. When they added a FREE TRIAL button to their homepage their signup rate went up by 158.60%
Granted their revenue didn’t go up by 158.60% because some users cancelled during the free trial period, but the overall revenue increase should still be well into the double digit percentages.
If you haven’t tried leveraging a free trial strategy, you should consider testing it assuming you are offering a good service or product!
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