SEO vs SEM

Yes concise.digital can ‘SEO’ your website. But we would prefer to ‘SEM’ it.

Search Engine Optimisation (SEO), is the process of optimisting your website for just one part of the search engine.

Search Engine Marketing (SEM) on the other hand is the process of optimising your website for ALL parts of the search engine. For example, the top four spots in Google, particularly on a mobile, are now paid adverts so if you’re not there as well, then you are missing out on potential leads.

Then you’ve got Google Maps, the Google Display Network (banner ads) and Google Remarketing.

Thus because SEM takes into account Paid Search Advertising AND Organic Search Optimisation, if you’re only doing SEO, then you’re missing out big time!

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  • Concise Digital are the only Australian PrestaShop accredited provider who are also Google Certified

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