We've been hearing and reading a-lot about the price wars between Woolworths and Coles, particularly in regard to milk prices. Then on Sunrise on Channel Seven this morning I heard an interview with a Fairfax Business Consultant who commented on ...Read More
The value of a brand. How valuable is it? Only this morning when I was stacking the dishwasher was I refreshed of the value of a brand. Allow me a few moments to set the scene. I’ve grown up using ...Read More
In this day and age, businesses must explore new and more effective ways of communicating to their customers, both new and existing. Direct marketing is all about targeting the right customer. It is not just a way of reaching new ...Read More
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